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Archive for May, 2010

PepsiCo moves away from "big brand" marketing

Posted by Leonard MurphyMonday, May 31, 2010, 17:13 pm 2 Comments


Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inherent in this switch is the idea of engaging consumers in the feedback and innovation process, functions …

This was posted under category: Brands, Consumers, Emerging Techniques, Innovation in Market Research, Respondent Engagement, Social Media, Transformation, Trends Tags: ,

What Do Consumers Think? Don’t Even Bother Asking

Posted by Leonard MurphySaturday, May 29, 2010, 16:40 pm 3 Comments

Ron Sellers, the new agent provocateur of the research world, is causing all the right kinds of trouble again! His firm, Grey Matter Research & Consulting has had hundreds of requests for their report Dirty Little Secrets of Online Panels

This was posted under category: Brands, Consumer Behavior, Innovation in Market Research, Insights, Respondent Engagement, Transformation Tags: , ,

A really interesting webinar

Posted by Leonard MurphySaturday, May 29, 2010, 16:11 pm No Comments

Peanut Labs’ recent Webinar, Online Qual’ Via Social Media: The Good, the Bad … and the Future was innovative, interesting, and provocative (in all the right ways!). Peanut Labs, in collaboration from various industry thought leaders and innovators, continues …

This was posted under category: Online Qualitative Research Tags: , , ,

BP, P&G strive to tackle negative word of mouth

Posted by Leonard MurphyFriday, May 28, 2010, 18:06 pm No Comments


As BP & P&G are finding out, in today’s 24/7 converged communications world, social media is not simply a way for brands to engage with consumers, but even more importantly, a channel for consumers to engage with brands. …

This was posted under category: Brands, Consumer Behavior, Social Media Tags:

New trends to reshape emerging markets

Posted by Leonard MurphyFriday, May 28, 2010, 3:42 am No Comments


An interesting new study from McKinsey on growth trends in emerging markets might have implications for MR as well.

Overall, 64% of the panel argued the rising number of consumers and changing preferences in areas like Asia Pacific and

This was posted under category: Industry Trends, Mobile Tags: , , , , , ,

The Eight Qualities of an Effective Marketing Leader

Posted by Leonard MurphyFriday, May 28, 2010, 2:59 am 1 Comment


John Ellett has written a great article on Texas CEO magazine about the qualities that make up leadership in the marketing function. What struck me is that so often in the MR industry it appears that many of the …

This was posted under category: Effective Marketing, Innovation in Market Research, Leadership, Strategy, Transformation Tags: , ,

Future of Insight on Transformation

Posted by Leonard MurphyFriday, May 28, 2010, 2:23 am No Comments


Robert Moran at the Future of Insights blog continues to sound the clarion call on the evolution of global MR. In this post he discusses the ARF’s first Research Transformation super-council meeting detailed by Joel Rubinson on his blog. …

This was posted under category: Industry Trends, Insights, Transformation, Trends Tags:

Online unplugged

Posted by Leonard MurphyFriday, May 28, 2010, 1:38 am No Comments


As online research comes of age, have we faced up to questions about representivity? Research brought together four industry figures to thrash out the issues.

Indeed they do! This is a great dialogue between several industry thought leaders on …

This was posted under category: Insights, Online Research Tags: , , ,

Interesting discussions on LinkedIn Groups

Posted by Leonard MurphyThursday, May 27, 2010, 23:58 pm No Comments

I realize it’s a bit problematic to link to specific LinkedIn groups; if you are not a member of the group, you can’t see the content. That said, there are several interesting discussions occurring that deserve some attention if you …

This was posted under category: Ethnography, LinkedIn Discussions Tags: , , , , , , ,

Best Practices for Social Media Research

Posted by Leonard MurphyWednesday, May 26, 2010, 14:32 pm No Comments


The ResearchShare page on the GreenBook continues to deliver some very interesting content. The latest is an article by Chadwick, Martin, Bailey, Inc. on developing a meaningful social media strategy. They make some really good points, but one piece …

This was posted under category: Emerging Techniques, Hybrid Approaches, Social Media Tags: ,