The GreenBook Blog is dedicated to providing global market researchers with access to the most interesting content posted daily across the internet, coupled with original insight and thought leadership from industry movers and shakers from both sides of the table.
Each day we’ll be bringing you the most interesting articles, news, white papers, interviews, and opinions from the global market research online community, and every Friday we’ll select the “best of the best” and make that available via our newsletter. We’ll strive to do the hard work of parsing the flood of content available and make it as compelling as possible, and we think you’ll enjoy the fruits of our efforts!
About Leonard Murphy
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors.
A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry.
Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually.
He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.
Dan Kvistbo says:
May 25th, 2010 at 1:01 am
Great initiative! On a side note, it’s also good to see an end to the duplicate posting across various LinkedIn groups – as this did create a bit of ‘noise’ IMHO. Happy to sign up here instead. Where does one subscribe to the weekly newsletter? Good luck with the blog.