http://www.research-live.com/magazine/forward-thinking/4002734.article
Duncan Stuart and Alastair Gordon have written a terrific piece on their view of the top trends impacting global MR.
I won’t try to duplicate their work here; it’s well worth a few minutes to read it in its proper context. Their findings echo what the Research Industry Trends Monitoring Group, as well as various observers of the industry, has been saying since last year. Suffice it to say that I think they are pretty much spot on overall, and the question is whether the industry is listening and preparing?
About Leonard Murphy
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors.
A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry.
Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually.
He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.
