1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

BP, P&G strive to tackle negative word of mouth

Posted by Leonard Murphy Friday, May 28, 2010, 18:06 pm
Posted in category Brands, Consumer Behavior, Social Media

http://www.warc.com/News/TopNews.asp?ID=26761&Origin=WARCNewsEmail

As BP & P&G are finding out, in today’s 24/7 converged communications world, social media is not simply a way for brands to engage with consumers, but even more importantly, a channel for consumers to engage with brands. …

http://www.warc.com/News/TopNews.asp?ID=26761&Origin=WARCNewsEmail

As BP & P&G are finding out, in today’s 24/7 converged communications world, social media is not simply a way for brands to engage with consumers, but even more importantly, a channel for consumers to engage with brands. In this environment, consumer influencers can have a profound impact on brand perception incredibly quickly.

This underscores the importance of including a comprehensive plan for social media monitoring into brand tracking, as well as CRM, initiatives. The real value comes when you combine the real-time rich data of SM with other measures to create a holistic view of brand perception.

Share
You can leave a response, or trackback from your own site.
Tags:

Leave a Reply

*

%d bloggers like this: