Future of Insight on Transformation

Posted by Leonard Murphy Friday, May 28, 2010, 2:23 am

http://www.futureofinsight.com/2010/05/transformation/

Robert Moran at the Future of Insights blog continues to sound the clarion call on the evolution of global MR. In this post he discusses the ARF’s first Research Transformation super-council meeting detailed by Joel Rubinson on his blog. …

http://www.futureofinsight.com/2010/05/transformation/

Robert Moran at the Future of Insights blog continues to sound the clarion call on the evolution of global MR. In this post he discusses the ARF’s first Research Transformation super-council meeting detailed by Joel Rubinson on his blog. The topic of transforming the MR industry to meet the evolving needs of clients is occupying a major conversation space within the industry right now, and rightfully so. The GreenBook, in cooperation with many others, has been tracking this shift since 2003 via the Research Industry Trends study, and in 2008 we saw this concept begin to show up in our results in a significant way. Since then it has only increased in significance, as our 2009 and Q1 2010 studies show.

Robert and I are pretty much aligned in our view of where the industry is going, and he says it best: “What appears to be emerging is a new industry based on three skills (traditional MR, listening and foresight) and held together by one character trait (curiosity) and one clear focus (strategy). The firms that harness these three skills with curiosity and strategy have nothing to fear.”. One things is certain; the next few years will be very interesting!

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