http://www.warc.com/News/TopNews.asp?ID=26741&Origin=WARCNewsEmail

More arguments for why MR needs to embrace the model of engagement pioneered by social media in order to get closer to consumers:

“While social networking sites may not yet be recognised as entertainment companies, they are leading the

…

http://www.research-live.com/magazine/forward-thinking/4002734.article

Duncan Stuart and Alastair Gordon have written a terrific piece on their view of the top trends impacting global MR.

I won’t try to duplicate their work here; it’s well worth a few minutes to read it in its …

http://www.warc.com/News/TopNews.asp?ID=26734

Incredibly important information from Alterian, one of the leaders in Social Media Monitoring and advanced consumer behavioral analytics. A few key paragraphs:

“Alterian, the consultancy, conducted a survey of 1,000 adults in the US and UK and discovered that …

http://www.iconoculture.com/Approach/WhatWeIdentify/Observations/Millennials/index.aspx?DocName=oa_OnDemandGeneration_119783

The good folks at Iconoculture continue to provide very interesting insight into the value-driven behaviors of consumers. This time the focus is on Millenials and information in a recent AdAge white paper. The key finding is that for the …

http://www.research-live.com/4002729.article

I think it’s great that CASRO is attempting to launch new services to assist MR companies with professional certifications, but is ISO needed or even desirable? It seems to me that this places to much of the focus on …

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