We think it might get boring to just hear one person’s view on the news that is important to the MR industry, so we’d like to invite you to become a contributor!

The primary mission of the GreenBook Blog is …

While I was not able to attend the ARF Audience Measurement Conference, thanks to the power of social media we’ve been receiving a steady stream of updates, information, and articles from many sources.  It sounds as if it was a …

It’s been a crazy week and blogging activities have suffered as a result, but the news stops for no one and quite a few things popped up that are worth bringing to your attention. Here is what caught my eye …

Wrapping up a busy week of postings, here are a few interesting news items that were recently released. Click on the quotes to go to the original full article.

First, a hodgepodge of results from recent studies relating to trends …

To wrap up the theme of transformation and innovation for this week, here are a trio of interesting articles related to digital marketing, new models for branding, and the role of agencies in the age of social media for your …

Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is the run down of what caught my eye:

First , Research magazine has a report on the latest …

The Honomichl Top 50, published by the American Marketing Association magazine, Marketing News, is out. The headline is that America’s top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009. This compares with a 1.6% increase …

Just as transformation of the MR industry is a hot topic right now, so is innovation. There is certainly significant synergy between these two forces, but what are the key drivers of innovation?I think there are multiple answers to that …

I have had the honor since 2003 of being involved with the Research Industry Trends Survey, and it’s been quite the experience! Each year we’ve striven to make the study better and more usable to the MR community, and based …

It seems that the topic of transforming the research industry and charting a course for what the future may look like has now reached critical mass in the global industry online conversation, and the timing couldn’t be better. We’re at …