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Archive for June, 2010

We’re Looking for Guest Contributors; Come Join Us!

Posted by Leonard MurphyTuesday, June 29, 2010, 22:43 pm 2 Comments

We think it might get boring to just hear one person’s view on the news that is important to the MR industry, so we’d like to invite you to become a contributor!

The primary mission of the GreenBook Blog is …

This was posted under category: Contributors, Industry News Tags: , ,

The Buzz from the ARF AMC: Talkin’ ’bout a Revolution…

Posted by Leonard MurphyFriday, June 25, 2010, 10:01 am 1 Comment

While I was not able to attend the ARF Audience Measurement Conference, thanks to the power of social media we’ve been receiving a steady stream of updates, information, and articles from many sources.  It sounds as if it was a …

This was posted under category: Association News, Associations, Brands, Consumer Behavior, Effective Marketing, Emerging Techniques, Industry Trends, Innovation in Market Research, Market Research Techniques, Respondent Engagement, State of the Industry, Transformation, Trends Tags: , , ,

Weekly Wrap-up

Posted by Leonard MurphyFriday, June 25, 2010, 7:33 am No Comments

It’s been a crazy week and blogging activities have suffered as a result, but the news stops for no one and quite a few things popped up that are worth bringing to your attention. Here is what caught my eye …

This was posted under category: Branding, Brands, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Market Research Techniques, Neuromonitoring, Reports and Whitepapers, Social Media Tags: , , , , ,

Stats and Stuff

Posted by Leonard MurphyFriday, June 18, 2010, 9:08 am No Comments

Wrapping up a busy week of postings, here are a few interesting news items that were recently released. Click on the quotes to go to the original full article.

First, a hodgepodge of results from recent studies relating to trends …

This was posted under category: Brands, Consumers, Digital Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Reports and Whitepapers, State of the Industry, Transformation, Trends Tags: , , , , , ,

Signposts On the Road Ahead

Posted by Leonard MurphyThursday, June 17, 2010, 20:51 pm No Comments

To wrap up the theme of transformation and innovation for this week, here are a trio of interesting articles related to digital marketing, new models for branding, and the role of agencies in the age of social media for your …

This was posted under category: Branding, Brands, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Industry Trends, Innovation in Market Research, Social Media, Strategy, Transformation, Trends Tags: ,

Mobile, Mobile everywhere…

Posted by Leonard MurphyThursday, June 17, 2010, 16:25 pm 1 Comment

Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is the run down of what caught my eye:

First , Research magazine has a report on the latest …

This was posted under category: Associations, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile, Mobile Research, Technology, Transformation Tags: , , ,

The 2009 Honomichl Top 50 report is out

Posted by Leonard MurphyThursday, June 17, 2010, 14:38 pm 4 Comments

The Honomichl Top 50, published by the American Marketing Association magazine, Marketing News, is out. The headline is that America’s top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009. This compares with a 1.6% increase …

This was posted under category: Industry News, Innovation in Market Research, State of the Industry, Strategy, Transformation, Trends Tags:

The Push to Innovate

Posted by Leonard MurphyThursday, June 17, 2010, 9:45 am 2 Comments

Just as transformation of the MR industry is a hot topic right now, so is innovation. There is certainly significant synergy between these two forces, but what are the key drivers of innovation?I think there are multiple answers to that …

This was posted under category: Business Leadership, Business Practices, Human Capital, Innovation in Market Research, Strategy, Transformation, Trends Tags: , ,

Sneak Peak of Largest Ever MR Survey

Posted by Leonard MurphyMonday, June 14, 2010, 21:44 pm No Comments

I have had the honor since 2003 of being involved with the Research Industry Trends Survey, and it’s been quite the experience! Each year we’ve striven to make the study better and more usable to the MR community, and based …

This was posted under category: Industry Trends, Innovation in Market Research, Reports and Whitepapers, Research Industry Trends Report, Strategy, Trends Tags: , ,

The times, they are a changin’

Posted by Leonard MurphyMonday, June 14, 2010, 20:34 pm 6 Comments

It seems that the topic of transforming the research industry and charting a course for what the future may look like has now reached critical mass in the global industry online conversation, and the timing couldn’t be better. We’re at …

This was posted under category: Brands, Emerging Techniques, Industry Trends, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research Techniques, Social Media, Strategy, Transformation, Trends Tags: ,