Jason Sherman of  Whyze Group, Inc. started a discussion on the Next Gen Market Research LinkedIn Group on the topic of  “What’s the future of marketing research?” . Of course, you have to be a member of the group to …

Due to being at the CASRO Tech Conference last week (which was great by the way!) interesting news piled up! Here is a quick summary of my take on the “Best of the web” through today.

• Over at eMarketer, there

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Phil Michaelson has a great post on his blog on 8 Ways Farmville Designs for Engagement. The topic is incredibly relevant to  MR on several levels. First, as we look to the next evolution of global MR, “serious gaming” …

Robert Moran over at FutureofInsight has posted a provocative blog entry where he ties together the projections of multiple thought leaders on what MR is going to look like in the next few years. As always, Robert and I are …

The Brand Sherpa continues to help lead the way! Jamie Gordon has posted a great blog entry on the role of  consumer anthropology in the marketing research space. Here is an excerpt:

It is an exploration in the culture that

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As the research industry continues to move towards a “respondent-centric” paradigm of engagement and embraces the concept of going to the respondent on their terms for insight gathering vs. asking them to conform to our traditional approaches, location based mobile …

I’ll be in NYC starting Wednesday through Friday of this week for a series of meetings in conjunction with the CASRO Technology Conference so postings may be sparse this week. If you are attending the conference or are in the …