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Archive for July, 2010

Bursting Bubbles: Discovering and preserving new worlds of loyalty

Posted by COLLOQUYFriday, July 30, 2010, 17:06 pm No Comments

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists have been. Research shows that a bubble-burst is not a finite event, but instead the initiation …

This was posted under category: Business Practices, Consumer Behavior, Digital Marketing, Effective Marketing, Leadership, Respondent Engagement Tags: , ,

More News & Notes on MR Innovation

Posted by Leonard MurphyFriday, July 30, 2010, 14:07 pm 3 Comments

The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of technological innovation occurring from outside of the industry continues unabated, offering glimpses of a …

This was posted under category: Associations, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Digital Marketing, Effective Marketing, Industry News, Industry Trends, Innovation in Market Research, Leadership, Respondent Engagement, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , ,

Unconquered Mobile MR

Posted by Navin WilliamsWednesday, July 28, 2010, 10:21 am No Comments

Market Research is currently going through a transition phase with very little innovation having happened in the last decade or two. Efficiencies have definitely been created with online and CATI playing a prominent role during this period. However no real …

This was posted under category: Brands, Consumer Anthropology, Consumer Experience, Consumers, Contributors, Emerging Techniques, Ethnography, Hybrid Approaches, Industry Trends, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Technology, Trends Tags: , , , , ,

Looking at the Consumer Experience

Posted by InsightsNow BloggerTuesday, July 27, 2010, 13:05 pm 2 Comments

As many of you are aware, the recent release of the iPhone 4G has caused quite a disruption in the cosmos of the interweb. In response to its problematic tendency to lose service when it is held in a specific …

This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Insights, Strategy Tags: ,

News and Notes on Innovation, New Media, and the State of the MR Industry

Posted by Leonard MurphyMonday, July 26, 2010, 16:19 pm No Comments

I’ve been sitting on a few articles that I had hoped to turn into full blown blog posts, but work keeps getting in the way! Rather than being miserly with this golden information, here is a quick synopsis of news …

This was posted under category: Association News, Associations, Brands, Business Leadership, Consumers, Economic Trends, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Trends Tags: , , , , ,

Charging Backwards

Posted by Leonard MurphySunday, July 25, 2010, 14:22 pm 3 Comments

The views expressed by the bloggers on the GreenBook blog are not endorsed by the GreenBook or the New York AMA. The GreenBook has given us a platform to share news and views on issues related to the global MR …

This was posted under category: Association News, Associations, Business Leadership, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, State of the Industry, Strategy Tags: , , , , ,

That Darn Paradigm Continues To Shift

Posted by Leonard MurphyWednesday, July 21, 2010, 11:39 am 3 Comments

There has been much discussion here and elsewhere about how the MR space has changed, even if we have not fully accepted it yet. The full impact of disruptive technologies such as social media/networks and mobile convergence, and their accompanying …

This was posted under category: Brands, Business Leadership, Consumer Behavior, Digital Marketing, Emerging Techniques, Industry Trends, Innovation in Market Research, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , ,

Hearing the Voice Of The Customer: A CEO Love Story

Posted by Ron SellersWednesday, July 21, 2010, 10:09 am No Comments

I just finished a two-hour presentation to a non-profit organization about their donor study.  We learned some very surprising things about their donors, along with confirming the expected in a few situations.  At the end of the presentation, while discussing …

This was posted under category: Business Leadership, Business Practices, Consumer Behavior, Contributors, Effective Marketing, Industry News, Leadership Tags: , ,

A True Research Partnership: Goals And Challenges Between Research Buyer And Vendor

Posted by Sean CaseTuesday, July 20, 2010, 15:51 pm 3 Comments

As industries continue to evolve, the need to collect consumer feedback becomes inherently imperative. Market research, an essential element in every modern and well-established organization, is at the forefront of collecting, analyzing and interpreting said needed information to enhance management …

This was posted under category: Business Leadership, Business Practices, Contributors, Economic Trends, Leadership, Online Research, Strategy Tags:

Social Media By The Numbers

Posted by Leonard MurphyMonday, July 19, 2010, 10:23 am 1 Comment

I had the opportunity to meet with David Johnson this weekend to discuss the direction of the business intelligence industry, and we agreed that all indications are that we are heading towards a model that is based on converged data …

This was posted under category: Brands, Consumers, Digital Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , ,