Comments on: What Does Our Converged Mobile Future Look Like?

By: A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile MR « GreenBook Market Research Blog

Tue, 24 Aug 2010 20:14:36 +0000

[...] also because several of us believe that the emerging trend of adoption of this technology for MR is immensely transformative for the industry and will be more ubiquitous in five years than online methods are today. Based [...]

By: Navin

Navin — Thu, 29 Jul 2010 13:18:15 +0000

I think you may find some answers to the issues you raised in this post.
http://f.ast.ly/kWbAL
Let me know what you think!

By: Neil

Neil — Wed, 21 Jul 2010 21:21:57 +0000

I don’t think there’s much point in trying to argue against the idea that mobile is the future. But I strongly suspect that a lot of client companies are going to be disappointed and become frustrated with trying to use SMM as a primary source to shed light on their burning marketing issues – without intervening, they aren’t (and won’t be able) to find sufficiently conclusive answers to specific questions. There’s always going to be scope for a custom study, albeit maybe cheaper and faster than before (ironically maybe with a larger, online, sample size).
A cynic might say that what we’re looking forward to is just a whole load of bad research. The really easy person to contact or listen in to isn’t necessarily the best – usually, far from it. But it feels like client companies are very prepared to dumb down. If they do, they’ll regret it… but they won’t know until it’s too late.
As a final point – I can well believe that $28+ billion was spent on business intelligence investments last year in North America – but where’s the return on this? It doesn’t mean that these were good investments. Time will tell, but let’s not beat ourselves up – the only answer is to try and educate the c-suite about the pros and cons of different information feeds, and to reassert the value of custom research.

By: navin

navin — Fri, 16 Jul 2010 15:49:09 +0000

Great post Leonard. I think its not coming its here already.
Some see it and are preparing to grow with it, the rest will be pushed. Either way no where to run & no where to hide!

By: Tweets that mention What Does Our Converged Mobile Future Look Like? « -- Topsy.com

Sat, 10 Jul 2010 20:34:00 +0000

[...] This post was mentioned on Twitter by Leonard Murphy, Leonard Murphy. Leonard Murphy said: What Does Our Converged Mobile Future Look Like? http://f.ast.ly/kYQAp [...]