Nick Johnson (Volante Research) sparked some good debate with his “Insight is dead” article. Anthony Tasgal (POV, a brand, communications and training consultancy) fired back with “Insight –buried alive?” .  Others weighed in, and now it’s …

First, a big “THANK YOU!” to all of our readers! We began this blog in May and since then have seen our traffic grow and grow. Monday we had over 260 visitors to the blog, and we appreciate you giving …

I keep hearing MR is restricted to smartphones and that’s why mobile has not gone mainstream in research. Before getting into the issue of this being Myth or Fact, it is important to first define what a smartphone is. The …

The research industry is changing; new methods, new verticals, and new skills are emerging every day, along with greater competition for research budgets. Clients also are clamoring for new ways to find vendors, and increasingly are looking for ways to …

Bloomberg Businessweek in their “NEXT Innovation Tools and Trends” recently posted a blog about the Modern Corporation, and the refocus that must be paid towards the individual in the corporate process.

In the article “The Modern Corporation: …

When it comes to quality, we in marketing research really are the French.

If that seems like a bit of a non-sequitor, allow me to explain.  I get a real kick out the French, and how much they try to …

The emergence of converged mobile as one of the major growth channels for consumer engagement for both marketing and research continues to dominate the news. I suspect by this time next year we’ll see mobile MR following the same trajectory …

The ISO issue that has created a stir on various online discussion boards has also raised another question: does the MR industry need a grassroots voice?  Say what you will about firebrand Tom Anderson, but he is a pioneer in …

My day job is the CEO of a start-up, and through that role I’ve had the opportunity to engage with a lot of very smart business leaders and investors. In our conversations the nature of investment has come up many …