I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wrap up with one more on location-based services and what …

Recently, I received an email survey invitation from a well-known panel company and was extremely disappointed at the abundance of common mistakes that were made. Email survey invitations are not dead, so why are we letting them fall by the …

We’ve been posting a lot recently on the topic of mobile research, primarily because that is one of the hottest topics in global MR right now, but also because several of us believe that the emerging trend of adoption of …

Call it the Facebook paradox. Despite ongoing concerns about personal privacy, an increasing number of consumers are finding that screen time is now their face time – at work and at home.

More than 90 percent of American respondents to …

It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research.

We’ve written a lot about the future of research here, particularly relating to the convergence …

The origins of my blog are often brilliant market researchers who refuse to acknowledge that Mobiles have a future in mainstream MR. This post is based on notes I had written around 6 months ago after an animated discussion I …

One of the hottest topics in MR right now is Transforming the Research Industry. That is a big undertaking that encompasses everything from methodologies to business positioning, and one of the ideas bandied about most often is that we …

When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a …

Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good For?, written by James Heskett, a Baker Foundation Professor, Emeritus, at Harvard Business School. I won’t quote …

Generally I only reference key paragraphs from content that catches my eye, but this morning WARC reports on a recent McKinsey study that deserves to be relayed in full. I’ll add my two cents afterwards. Here it is:

Co-creation, open

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