1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Archive for August, 2010

Checking In On Location-based Services

Posted by Leonard MurphyTuesday, August 31, 2010, 7:20 am 1 Comment

I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wrap up with one more on location-based services and what …

This was posted under category: Associations, Brands, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Mobile, Mobile Research, Respondent Engagement, Social Media, Technology Tags: , , , , ,

Another Unsuccessful Survey Invite…

Posted by Sean CaseFriday, August 27, 2010, 14:01 pm 2 Comments

Recently, I received an email survey invitation from a well-known panel company and was extremely disappointed at the abundance of common mistakes that were made. Email survey invitations are not dead, so why are we letting them fall by the …

This was posted under category: Best Practices, Consumers, Contributors, General Information, Online Research, Respondent Engagement Tags:

A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile MR

Posted by Leonard MurphyTuesday, August 24, 2010, 16:14 pm 1 Comment

We’ve been posting a lot recently on the topic of mobile research, primarily because that is one of the hottest topics in global MR right now, but also because several of us believe that the emerging trend of adoption of …

This was posted under category: Branding, Business Leadership, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Hybrid Approaches, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Social Media, Technology, Transformation Tags: , , , , , , ,

Scaling the Wall: New Marketing Opportunities in Social Media

Posted by COLLOQUYTuesday, August 24, 2010, 13:43 pm No Comments

Call it the Facebook paradox. Despite ongoing concerns about personal privacy, an increasing number of consumers are finding that screen time is now their face time – at work and at home.

More than 90 percent of American respondents to …

This was posted under category: Branding, Business Leadership, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Insights, Social Media Tags: , ,

Is Mobile The “5th Methodology”? The Market Speaks…

Posted by Leonard MurphyFriday, August 20, 2010, 13:32 pm 2 Comments

It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research.

We’ve written a lot about the future of research here, particularly relating to the convergence

This was posted under category: Brands, Consumer Behavior, Consumer Experience, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation Tags: , , ,

Mobile Screens – Size Does Matter?

Posted by Navin WilliamsFriday, August 20, 2010, 9:15 am 1 Comment

The origins of my blog are often brilliant market researchers who refuse to acknowledge that Mobiles have a future in mainstream MR. This post is based on notes I had written around 6 months ago after an animated discussion I …

This was posted under category: Consumer Behavior, Contributors, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Strategy, Technology, Transformation Tags: , ,

So How Do Market Researchers Become Strategic Insight Consultants?

Posted by Leonard MurphyTuesday, August 17, 2010, 23:11 pm 5 Comments

One of the hottest topics in MR right now is Transforming the Research Industry. That is a big undertaking that encompasses everything from methodologies to business positioning, and one of the ideas bandied about most often is that we …

This was posted under category: Best Practices, Brands, Business Leadership, General Information, Human Capital, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy, Transformation Tags: , , , ,

Thanks a Million: How to Recognize the Ultra-Luxury Shopper

Posted by COLLOQUYMonday, August 16, 2010, 12:16 pm No Comments

When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million …

This was posted under category: Branding, Brands, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Industry News, Leadership, Strategy Tags: ,

Time To Pop The Bubble

Posted by Leonard MurphyWednesday, August 11, 2010, 10:35 am 2 Comments

Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good For?, written by James Heskett, a Baker Foundation Professor, Emeritus, at Harvard Business School. I won’t quote …

This was posted under category: Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Transformation Tags: , , , , ,

Co-creation, Innovation, Insight: The New Brand Paradigm

Posted by Leonard MurphyTuesday, August 10, 2010, 9:48 am 2 Comments

Generally I only reference key paragraphs from content that catches my eye, but this morning WARC reports on a recent McKinsey study that deserves to be relayed in full. I’ll add my two cents afterwards. Here it is:

Co-creation, open

This was posted under category: Brands, Business Leadership, Business Practices, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , ,