I just had a great research conversation with my car dealer.

Shortly after I took my vehicle in for service, I got a customer satisfaction questionnaire by e-mail.  They wanted my ratings in a number of areas (cleanliness of the …

We’ve written a lot here at the GreenBook Blog on issues related to innovation, and one of the components of successful innovation: human capital. I think that particular horse is recovered from it’s last near death experience, so …

I would venture to say that “habit” is my middle name, except that W.H.B. isn’t exactly as elegant a monogram as the one resulting from my true middle name: Edward. W.E.B. sounds so prophetic given that when I was born, …

Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our lives. Because of the nature of our industry, we tend to think of this phenomenon …

Over the years, researchers have come to realize that there are enough benefits associated with online sample to be a legitimate data source; it is thus quickly becoming an essential aspect of everyday market research. With the exponential growth of …

Obviously we’re fans of blogging around here at the GreenBook, and today’s post should show you why. This is by no means a comprehensive collection of recent blog posts, but it is an aggregation of those that I found most …

Earlier this year The GreenBook Marketing Research Directory, in cooperation with The Market Research Global Alliance, Next Gen Market Research, Rockhopper Research, iModerate, ISA, Pioneer Marketing Research, Peanut Labs, OnePoint Surveys, …

When a political candidate releases a poll that shows the vast majority of his constituents support his positions, what do we often think?  “Yeah, right – either the research was conducted in such a way as to make sure the …