Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has impacted events like this; not only did I finally meet online contacts who feel like old friends …

First, did you hear the big news yesterday that e-Rewards (Now Research Now) acquired Peanut Labs? As Kristin Luck said on Twitter, “Now THAT is an acquisition my friends!” ; it will be interesting to hear the buzz on …

It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the activity is encouraging and exciting; I daresay that our industry may …

In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example, we are so very good at getting at insights related to consumer behavior and relay …

In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initially focused on data collection issues, the scope of GRIT expanded to include directions in outsourcing, advances in technology, and …

I’m sitting here reviewing yet another focus group facility invoice.  It has all the “usual suspects” in the charges – recruiting, facility rental, incentives, client meals, respondent meals, etc.

Plus $11.00 for copies.

Seriously?  I’m paying you around $6,800 for …

The industry is abuzz with conversations about how MR can find it’s seat at the board room table. Is it through strategic consulting, new technology, social media, serious games, etc..? One thing seems certain; it will require embracing new models …

An exciting new type of event is being created, a Festival of NewMR, celebrating all of the new trends and changes in market research, and doing it in an open source, collaborative way.

The Festival of NewMR is an …

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may not be so new after all. In fact, it is the same formula as last year.…

Everyone in our industry is looking for a silver bullet – a way to measure emotions.  Why?  There is a belief that if the capability to measure emotions existed, then researchers could incorporate this new source of information to better …