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Archive for September, 2010

The AMA MRC, Innovative Offerings, MR News & Researchvibes

Posted by Leonard MurphyThursday, September 30, 2010, 10:42 am 6 Comments

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has impacted events like this; not only did I finally meet online contacts who feel like old friends …

This was posted under category: Associations, Best Practices, Emerging Techniques, General Information, Industry News, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , ,

A Few Quick Notes On The AMA MRC

Posted by Leonard MurphyTuesday, September 28, 2010, 5:57 am 2 Comments

First, did you hear the big news yesterday that e-Rewards (Now Research Now) acquired Peanut Labs? As Kristin Luck said on Twitter, “Now THAT is an acquisition my friends!” ; it will be interesting to hear the buzz on …

This was posted under category: Association News, Associations, General Information

Think Like Your CEO: Creating a Lasting Seat at the Table for Market Research and Competitive Intelligence

Posted by CambiarWednesday, September 22, 2010, 10:44 am No Comments

In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example, we are so very good at getting at insights related to consumer behavior and relay …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, General Information, Industry News, Innovation in Market Research, Insights, Leadership, State of the Industry, Transformation Tags: , , , ,

Key Findings From The GreenBook Research Industry Trends Study Q1 & Q2

Posted by Leonard MurphyMonday, September 20, 2010, 10:49 am 2 Comments

In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initially focused on data collection issues, the scope of GRIT expanded to include directions in outsourcing, advances in technology, and …

This was posted under category: Business Leadership, Emerging Techniques, General Information, GRIT, Industry News, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry, Strategy, Transformation, Trends Tags: , ,

Brother, Can You Spare A (Nickel &) Dime?

Posted by Ron SellersSunday, September 19, 2010, 12:42 pm 15 Comments

I’m sitting here reviewing yet another focus group facility invoice.  It has all the “usual suspects” in the charges – recruiting, facility rental, incentives, client meals, respondent meals, etc.

Plus $11.00 for copies.

Seriously?  I’m paying you around $6,800 for …

This was posted under category: Best Practices, Business Practices, Economic Trends, General Information, Industry Trends, Leadership Tags: , , ,

A Vision Of The Future of MR

Posted by Leonard MurphySaturday, September 11, 2010, 15:48 pm 4 Comments

The industry is abuzz with conversations about how MR can find it’s seat at the board room table. Is it through strategic consulting, new technology, social media, serious games, etc..? One thing seems certain; it will require embracing new models …

This was posted under category: Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , ,

A Festival Of NewMR

Posted by Leonard MurphyThursday, September 9, 2010, 23:16 pm No Comments

An exciting new type of event is being created, a Festival of NewMR, celebrating all of the new trends and changes in market research, and doing it in an open source, collaborative way.

The Festival of NewMR is an …

This was posted under category: Business Leadership, Emerging Techniques, General Information, Industry News, Innovation in Market Research, Leadership, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , ,

Now With More Coverage! New and Improved Ways to Win the CPG Consumer

Posted by COLLOQUYThursday, September 9, 2010, 11:45 am No Comments

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may not be so new after all. In fact, it is the same formula as last year.…

This was posted under category: Best Practices, Brands, Business Practices, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Mobile, Trends Tags: , , , , , ,

Elusive Search for the Silver Bullet – Emotion Measurement

Posted by InsightsNow BloggerWednesday, September 8, 2010, 9:32 am 1 Comment

Everyone in our industry is looking for a silver bullet – a way to measure emotions.  Why?  There is a belief that if the capability to measure emotions existed, then researchers could incorporate this new source of information to better …

This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, Industry Trends, Innovation in Market Research, Market Research Techniques Tags: ,