1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Archive for October, 2010

Privacy Fondly Remembered

Posted by Bill WeylockWednesday, October 27, 2010, 11:25 am 1 Comment

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Respondents and Data.”

privacy

The first paragraph of the RIC statement reads:

Concern has mounted among the general

This was posted under category: Associations, Best Practices, Business Leadership, Business Practices, Consumer Experience, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: , , , , ,

What Does Market Research Sell?

Posted by Leonard MurphyTuesday, October 19, 2010, 10:36 am 2 Comments

About a year ago I had the opportunity to attend the Nielsen ‘Next BIG Thing” event in Cairo. I could write multiple posts about the event as a whole; suffice to say that it was fantastic and very …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, State of the Industry, Transformation Tags: , , , , ,

We want to give you personal service, (INSERT NAME)!

Posted by Ron SellersFriday, October 15, 2010, 7:41 am No Comments

D'oh!

Can we please start thinking more carefully about the marketing messages we use?  I just received the following e-mail (identifying traits removed to avoid embarrassment for the sender):

“Good morning Ron,

I enjoyed working with your company when I was …

This was posted under category: Best Practices, Business Leadership, Business Practices, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Leadership, Strategy Tags: , ,

Making Market Research Sexy? Yep, & Here Is The Proof!

Posted by Leonard MurphyThursday, October 14, 2010, 14:01 pm 3 Comments

The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in our industry; from my connections on LinkedIn, to my “tweeps” as well as my day job colleagues, I have …

This was posted under category: Branding, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , ,

GreenBook, Market Research Global Alliance, and Netvibes Introduce: Research Vibes – Everything Market Research, All in One Place

Posted by Leonard MurphyWednesday, October 13, 2010, 11:36 am No Comments

Here is the press release that announces the culmination of several month’s worth of work by myself, the MRGA, GreenBook, and Netvibes.

ResearchVibes is a personalized dashboard that brings together all the latest and best news, blogs, events, resources, and …

This was posted under category: Associations, Business Leadership, Consumer Behavior, Contributors, Digital Marketing, Effective Marketing, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the News, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology Tags: , , , , , , ,

Would You Be Loyal to You?

Posted by COLLOQUYTuesday, October 12, 2010, 12:24 pm No Comments

The best marketers have mastered the art of getting people—specifically, customers—to change behavior. Profitably. Predictably. And consistently over time. This is a remarkable talent.

I myself find it hard to get people to change. For example, when I tell my …

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, Ethnography, Innovation in Market Research, Insights, Leadership, Respondent Engagement, Strategy Tags: , , , , ,

Connecting The Dots…

Posted by Leonard MurphyTuesday, October 12, 2010, 9:26 am No Comments

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together to tell a story on most any given subject. Often the data …

This was posted under category: Best Practices, Brands, Business Leadership, Consumer Experience, Digital Marketing, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Transformation, Trends Tags: , , , , , ,

The GreenBook Research Industry Trends Study Summer 2010 is Released

Posted by Leonard MurphyThursday, October 7, 2010, 19:19 pm 2 Comments

At long last, my baby grows up!

Way back in 2003 I came up with the idea for an annual study to track methodology adoption and other key metrics for global MR. At the time it seemed like a good …

This was posted under category: Brands, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the News, Online Research, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry Tags: , , ,

The MR Manifesto: A Call to Action

Posted by Leonard MurphyMonday, October 4, 2010, 5:45 am 1 Comment

Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate:

Ch-ch-ch-ch-Changes
(Turn and face the strain)
Ch-ch-Changes
Don’t want to be a richer man
Ch-ch-ch-ch-Changes
(Turn and

This was posted under category: Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , ,