This week three very interesting blog posts were published that all deal with the future of market research. I’ll go through each of them in a minute and comment, but in general what struck me is that although the focus …

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Respondents and Data.”

The first paragraph of the RIC statement reads:

Concern has mounted among the general

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About a year ago I had the opportunity to attend the Nielsen ‘Next BIG Thing” event in Cairo. I could write multiple posts about the event as a whole; suffice to say that it was fantastic and very …

Can we please start thinking more carefully about the marketing messages we use?  I just received the following e-mail (identifying traits removed to avoid embarrassment for the sender):

“Good morning Ron,

I enjoyed working with your company when I was …

The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in our industry; from my connections on LinkedIn, to my “tweeps” as well as my day job colleagues, I have …

Here is the press release that announces the culmination of several month’s worth of work by myself, the MRGA, GreenBook, and Netvibes.

ResearchVibes is a personalized dashboard that brings together all the latest and best news, blogs, events, resources, and …

The best marketers have mastered the art of getting people—specifically, customers—to change behavior. Profitably. Predictably. And consistently over time. This is a remarkable talent.

I myself find it hard to get people to change. For example, when I tell my …

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together to tell a story on most any given subject. Often the data …

At long last, my baby grows up!

Way back in 2003 I came up with the idea for an annual study to track methodology adoption and other key metrics for global MR. At the time it seemed like a good …

Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate:

Ch-ch-ch-ch-Changes
(Turn and face the strain)
Ch-ch-Changes
Don’t want to be a richer man
Ch-ch-ch-ch-Changes
(Turn and

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