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Archive for November, 2010

Advertising Points The Way For The Future Of MR

Posted by Navin WilliamsMonday, November 29, 2010, 10:12 am 1 Comment

By Navin Williams, CEO of MobileMeasure

The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the advertising industry and then look at more established mature markets to see what the …

This was posted under category: Business Leadership, Emerging Techniques, General Information, Innovation in Market Research, Leadership, Mobile Research, Strategy, Technology, Transformation, Trends Tags: , ,

Danger Will Robinson!

Posted by Leonard MurphyTuesday, November 23, 2010, 11:53 am 4 Comments

DangerwillrobinsonMany of the contributors here at GreenBook Blog (myself especially!) seem to be like the robot from “Lost in Space”, regularly shouting the alarm “Danger! Danger!” to all within earshot. And that is a good thing. Our industry is …

This was posted under category: Business Leadership, Consumer Behavior, Contributors, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation Tags: , , , , , ,

The Winds of Change

Posted by CambiarMonday, November 22, 2010, 9:33 am 6 Comments

by Simon Chadwick, Partner- Cambiar Consulting

Those of us trained in market research thirty years ago entered a world that was stable, established and trusted. We were taught probability theory, sampling, questionnaire design, analysis frameworks and report writing. If

This was posted under category: Best Practices, Business Leadership, Economic Trends, Emerging Techniques, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research, State of the Industry, Strategy, Trends Tags: , , , , ,

How To Become a (Research) Rockstar

Posted by Leonard MurphyFriday, November 19, 2010, 7:39 am No Comments

HowtoHireandManage

Here is some news you can use! The GreenBook website is releasing practical advice to buyers of custom market research by making the new publication “How to Hire & Manage Market Research Agencies”, a 110-page book, available online to …

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, General Information, Industry News, Leadership, Market Research Techniques, Reports and Whitepapers Tags: , , , , ,

What Doesn’t Kill Us Makes Us Stronger

Posted by Leonard MurphyTuesday, November 16, 2010, 12:50 pm 1 Comment

overcoming adversityPerhaps the most important lesson I have ever learned is summed up by the famous maxim from Nietzsche: What doesn’t kill us makes us stronger. On both a personal and professional level there have been myriad opportunities to be reminded …

This was posted under category: Associations, Best Practices, Blogs, Brands, Business Leadership, Business Practices, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , ,

TMRE Recap From An Exhibitor’s Perspective

Posted by Diane LiebensonThursday, November 11, 2010, 22:59 pm 1 Comment

Diane Liebenson, V.P. & Publisher New York American Marketing Association

TMRE always puts on a great conference.  The talks are well received and the attendees are highly engaged.  The exhibit hall is chock full of interesting companies, and is a …

This was posted under category: Blogs, Business Leadership, Contributors, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Social Media, State of the Industry, Transformation, Trends Tags: , , , ,

TMRE 2010: Morning of Metrics (With Feeling!)

Posted by Bill WeylockWednesday, November 10, 2010, 16:32 pm No Comments

By Bill Weylock, Action Insights

The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to miss some of Richard Thaler’s while I got set up for blogging the breakouts, …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Transformation Tags: , , , , , ,

EXPLOR Awards Winner Is… (TMRE Post #9)

Posted by Robert MoranTuesday, November 9, 2010, 22:06 pm No Comments

by Robert Moran, Strategy One

American Water!

Congratulations to the American Water team and their excellent case study:

“Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.”

The finalists were:

American Water
eBay
ANZ

This was posted under category: Best Practices, Brands, Business Leadership, Consumers, Contributors, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Strategy, Technology, Transformation Tags: , , , , , ,

TMRE 2010: Evolve or Go Extinct

Posted by Bill WeylockTuesday, November 9, 2010, 21:41 pm No Comments

by Bill Weylock, Action Insights

Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graphic was a vice, and he invited us to figure which body part would be most …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Contributors, Effective Marketing, Events, Human Capital, Industry Trends, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , ,

TMRE 2010: How To Get Your Research Truly Understood

Posted by Bill WeylockTuesday, November 9, 2010, 21:35 pm 1 Comment

by Bill Weylock, Action Insights

David Santee, former Research Director at H&R Block has some really interesting slants on a familiar precept: know your audience. And by that he means, really really know your audience.

As a preamble, David pointed …

This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Ethnography, Events, General Information, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Trends Tags: , , , , ,