By Navin Williams, CEO of MobileMeasure

The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the advertising industry and then look at more established mature markets to see what the …

Many of the contributors here at GreenBook Blog (myself especially!) seem to be like the robot from “Lost in Space”, regularly shouting the alarm “Danger! Danger!” to all within earshot. And that is a good thing. Our industry is …

Here is some news you can use! The GreenBook website is releasing practical advice to buyers of custom market research by making the new publication “How to Hire & Manage Market Research Agencies”, a 110-page book, available online to …

Perhaps the most important lesson I have ever learned is summed up by the famous maxim from Nietzsche: What doesn’t kill us makes us stronger. On both a personal and professional level there have been myriad opportunities to be reminded …

Diane Liebenson, V.P. & Publisher New York American Marketing Association

TMRE always puts on a great conference.  The talks are well received and the attendees are highly engaged.  The exhibit hall is chock full of interesting companies, and is a …

By Bill Weylock, Action Insights

The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to miss some of Richard Thaler’s while I got set up for blogging the breakouts, …

by Bill Weylock, Action Insights

Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graphic was a vice, and he invited us to figure which body part would be most …

by Bill Weylock, Action Insights

David Santee, former Research Director at H&R Block has some really interesting slants on a familiar precept: know your audience. And by that he means, really really know your audience.

As a preamble, David pointed …