Yes, it’s that time of year folks! As we stand at the cusp of a new year it’s customary to pretend we’re Janus as we look back at the previous 12 months and look ahead to the future! This year …

By Ron Sellers

I’ve noticed that the number of Christmas cards I receive in the mail has been decreasing year by year by year.  Oh, sure, I’ll get a few more after Christmas, possibly a straggler or two even after …

By Aaron Reid PhD in Advanced Research Methods

Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands:

• Behavioral science will supplant traditional market

…

It’s been a rollercoaster year, hasn’t it? I don’t remember a year with more ups and downs and turn-arounds than 2010. We’ve seen the emergence of whole new methods and the beginnings of a radical shift of the practice and …

It’s no secret that I am a believer in the future of mobile research. In 2008 I recognized that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers, and …

Market Research is like the the magic mirror from Snow White; often our clients depend on us to deliver insight. intelligence, and implications for critical decision making, and often we work magic to make it happen. It’s something that …

Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior team of NeuroFocus in Cairo while attending an all day seminar by Martin Lindstrom…

After 7 years GRIT remains the leading and most comprehensive survey of our industry, and we believe that taking our own pulse has never been more important.

For this iteration we’re continuing to track all the trends in the industry …

Several months ago Ray Poynter innocently (?) posted a question on the NewMR LinkedIn group asking what a grassroots MR event would look like, and now here we are a few months later making it happen! It’s been an honor …