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Archive for December, 2010

Looking Back & Looking Ahead

Posted by Leonard MurphyWednesday, December 29, 2010, 13:28 pm 3 Comments

Janus

Yes, it’s that time of year folks! As we stand at the cusp of a new year it’s customary to pretend we’re Janus as we look back at the previous 12 months and look ahead to the future! This year …

This was posted under category: Business Leadership, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , ,

It’s The Little Things That Mean A Lot

Posted by Ron SellersThursday, December 23, 2010, 9:32 am 8 Comments

Christmas Cards

By Ron Sellers

I’ve noticed that the number of Christmas cards I receive in the mail has been decreasing year by year by year.  Oh, sure, I’ll get a few more after Christmas, possibly a straggler or two even after …

This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, General Information, Human Capital, Leadership, State of the Industry, Strategy Tags: , , , ,

What A Long, Strange Trip It’s Been; I Can’t Wait For The Next Leg Of The Journey!

Posted by Leonard MurphyWednesday, December 22, 2010, 9:13 am No Comments

Happy Holidays

It’s been a rollercoaster year, hasn’t it? I don’t remember a year with more ups and downs and turn-arounds than 2010. We’ve seen the emergence of whole new methods and the beginnings of a radical shift of the practice and …

This was posted under category: General Information Tags:

Mobile MR: Hope or Hype?

Posted by Leonard MurphyFriday, December 17, 2010, 17:39 pm No Comments

planet hype

It’s no secret that I am a believer in the future of mobile research. In 2008 I recognized that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers, and …

This was posted under category: Brands, Business Leadership, Business Practices, Consumers, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,

A Zombie Walks Into A Neuromarketing Lab….

Posted by Leonard MurphySaturday, December 11, 2010, 17:52 pm No Comments

Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior team of NeuroFocus in Cairo while attending an all day seminar by Martin Lindstrom

This was posted under category: Brands, Consumer Behavior, Consumer Experience, Emerging Techniques, General Information, Innovation in Market Research, Insights, LinkedIn Discussions, Market Research Techniques, Neuromonitoring, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Winds of Change: Three Ideas for Doing More with Less

Posted by CambiarThursday, December 9, 2010, 10:05 am No Comments

by Monica Wood, Cambiar Partner

In the world of Market Research often times the function and its deliverables are thought of as a cost center. This is an obvious problem for the industry, as the Market Research function is

This was posted under category: Associations, Best Practices, Blogs, Business Leadership, Business Practices, Economic Trends, Effective Marketing, Industry News, Industry Trends, Leadership, Strategy, Transformation, Trends Tags: , , , , ,

It’s Time For The GreenBook Research Industry Trends Study Fall/Winter 2010!

Posted by Leonard MurphyWednesday, December 8, 2010, 9:32 am 1 Comment

GRIT Banner

After 7 years GRIT remains the leading and most comprehensive survey of our industry, and we believe that taking our own pulse has never been more important.

For this iteration we’re continuing to track all the trends in the industry …

This was posted under category: Association News, Associations, Best Practices, Business Leadership, Economic Trends, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Innovation in Market Research, Leadership, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , ,

The Festival Of NewMR Is Here!

Posted by Leonard MurphyTuesday, December 7, 2010, 7:48 am No Comments

NewMR

Several months ago Ray Poynter innocently (?) posted a question on the NewMR LinkedIn group asking what a grassroots MR event would look like, and now here we are a few months later making it happen! It’s been an honor …

This was posted under category: Business Leadership, Co-creation, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, State of the Industry, Strategy, Technology Tags: , , ,