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Archive for January, 2011

Leonard Murphy on Quora

Posted by Leonard MurphySaturday, January 29, 2011, 10:48 am No Comments

I've taken the plunge and joined Quora, a great community that combines the best elements of crowdsourcing, wikis, social networking, and topic focused communities.

I think it will prove to be interesting on several levels, but my primary goal is …

This was posted under category: General Information

Do It (Yourself) Or Die

Posted by Leonard MurphyFriday, January 28, 2011, 12:31 pm 4 Comments

do it or die

Regular readers know that I think a lot about the future of the market research industry. I make it my business to follow as much news as possible, network with peers, talk with thought leaders, and collect my own primary …

This was posted under category: Associations, Business Leadership, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy, Transformation, Trends Tags: , , , , ,

Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right?

Posted by Merlien InstituteTuesday, January 25, 2011, 9:31 am 2 Comments

conversations
by Di Tunney & Rachel Francis for Merlien Institute

Gathering customer insights from social media communities is rapidly becoming a viable alternative to focus groups and in-depth interviews. As social media analytics evolve and improve, quantitative research is also being …

This was posted under category: Consumer Behavior, Consumers, Emerging Techniques, General Information, Hybrid Approaches, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Social Media, Strategy, Technology, Text Analytics, Transformation Tags: , , , , , , , ,

Join Us At The Gaming and NewMR – Online Event, 20 January 2011

Posted by Leonard MurphyWednesday, January 19, 2011, 12:48 pm No Comments

Gaming and NewMR – Online Event, 20 January 2011

The Gaming Event is an exploration of the context and opportunities created for market research by gaming. The Event has eight great speakers, each of whom will be adding a different …

This was posted under category: Consumer Experience, Emerging Techniques, Events, Innovation in Market Research, Market Research Techniques, Respondent Engagement, Strategy, Technology Tags: , , , , , , ,

Screening & Incentivizing for Crowdsourcing Ideation? “No” & “No”!

Posted by Kevin LonnieWednesday, January 19, 2011, 9:59 am No Comments

crowdsourcing

By Kevin Lonnie, CEO of KL Communications

“The most imaginative influences often come from the most unlikely sources.”

The above is a quote from a recent TED Conference on nurturing the creative process.

http://www.ted.com/talks/elizabeth_gilbert_on_genius.html

This theorem appears to be in …

This was posted under category: Co-creation, Consumer Behavior, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Market Research Techniques, Respondent Engagement, Strategy Tags: , , , ,

The Firehose

Posted by Andrew JeavonsSaturday, January 15, 2011, 21:52 pm 3 Comments

firehose

Have you ever heard of the Twitter “firehose” or the “sprinkler” ? If you have, you have probably been doing software development work on connecting to Twitter. The “firehose” and the “sprinkler” are just two of the terms Twitter use …

This was posted under category: General Information

Mingleverse: Next Level Of Skype… And Maybe A New Paradigm For Virtual Focus Groups?

Posted by Prashant HariThursday, January 13, 2011, 22:34 pm No Comments

By Prashant Hari

Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned.

So what is Mingleverse? Mingleverse offers virtual online voice chat rooms called “MingleRooms”. You can instantly invite friends …

This was posted under category: Consumers, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Strategy, Technology Tags: , , , ,