In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renowned industry business leader, blogger, speaker, and founder of the “Next Generation Market Research” social network: Tom Anderson, CEO of Anderson Analytics. Continue reading »

I’ve written before about the impact that DIY platforms, emerging integrated business intelligence technology, insight-driven brand consultancies, and other new supplier types that thrive on collecting and analyzing data from multiple channels are having on the market research space. Examples of this trend includes companies like Alterian, Clarabridge, CivicScience, and host of others. These rapidly developing new entrants to the space are creating whole new value models that are a direct challenge to traditional market research firms. Deccoda represents the next evolution of this new paradigm; a technology driven offering that directly ties in multi-channel data collection and analysis and combines it with market simulations, marketing mix analysis, and predictive modeling to give marketing organizations real-time, actionable, ROI-driven data. Continue reading »

Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one of the past year’s market research trends – crowdsourcing – to the task of identifying predictions for market research in the year ahead (a very “meta” project, indeed). Continue reading »

Interview with Kevin Lonnie, President of KL Communications on crowdsourcing, ISO, conspiracy theories, respondent engagement, and the future of market research. Continue reading »

Robert Moran discusses MROCs. the future of MR, evolving ethics, Neuromarketing, the Tech Driven Market Research event & more GRIT sneak peeks! Continue reading »

By Ron Sellers

Blogs and message boards are a great way to discuss research questions.  Some discussions I’ve seen recently:

• Is it better to do one long survey or multiple shorter surveys?
• Is qualitative research or quantitative research more likely

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Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In Store For Marketers, Advertisers And Researchers? Continue reading »

A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study Continue reading »

We all know the story of the cobbler’s shoeless children and the related irony that sometimes those who we expect would most naturally benefit from a situation go without. And as I think about our industry (an occupational hazard), I’m struck by some surprising ways in which clients of market research firms may be going without – and I’m also curious as to how they might feel about that. Continue reading »

Continuing our series of interviews with the stellar line-up of presenters at the IIR Technology Driven Market Research event, today we have my conversation with Chris Hobson, COO of txteagle. Continue reading »