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Archive for February, 2011

Has Market Research Waited Too Long (To Evolve)?

Posted by Leonard MurphySunday, February 27, 2011, 22:45 pm No Comments
I've written before about the impact that DIY platforms, emerging integrated business intelligence technology, insight-driven brand consultancies, and other new supplier types that thrive on collecting and analyzing data from multiple channels are having on the market research space. Examples of this trend includes companies like Alterian, Clarabridge, CivicScience, and host of others. These rapidly developing new entrants to the space are creating whole new value models that are a direct challenge to traditional market research firms. Deccoda represents the next evolution of this new paradigm; a technology driven offering that directly ties in multi-channel data collection and analysis and combines it with market simulations, marketing mix analysis, and predictive modeling to give marketing organizations real-time, actionable, ROI-driven data.
This was posted under category: Brands, Business Leadership, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,

Looking Ahead: What’s Out

Posted by Research AccessFriday, February 25, 2011, 6:03 am 2 Comments
Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one of the past year’s market research trends – crowdsourcing – to the task of identifying predictions for market research in the year ahead (a very “meta” project, indeed).
This was posted under category: Brands, Business Practices, Contributors, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , ,

Can We Stop Arguing Over What’s The “Best” Methodology?

Posted by Ron SellersMonday, February 21, 2011, 7:13 am 6 Comments

By Ron Sellers

Blogs and message boards are a great way to discuss research questions.  Some discussions I’ve seen recently:

  • Is it better to do one long survey or multiple shorter surveys?
  • Is qualitative research or quantitative research more likely
This was posted under category: Best Practices, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Market Research Techniques, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , ,

Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Posted by Pala KuppusamyFriday, February 18, 2011, 9:08 am 1 Comment
Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In Store For Marketers, Advertisers And Researchers?
This was posted under category: Consumers, Digital Marketing, Economic Trends, Emerging Techniques, Hybrid Approaches, Industry Trends, Innovation in Market Research, Mobile, Mobile Research, Respondent Engagement, State of the Industry Tags: , , , , , ,

I WONDER HOW THE COBBLER’S CHILDREN FEEL…?

Posted by CambiarMonday, February 14, 2011, 17:00 pm 4 Comments
We all know the story of the cobbler’s shoeless children and the related irony that sometimes those who we expect would most naturally benefit from a situation go without. And as I think about our industry (an occupational hazard), I’m struck by some surprising ways in which clients of market research firms may be going without – and I’m also curious as to how they might feel about that.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , ,

Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle

Posted by Leonard MurphySunday, February 13, 2011, 16:49 pm No Comments
Continuing our series of interviews with the stellar line-up of presenters at the IIR Technology Driven Market Research event, today we have my conversation with Chris Hobson, COO of txteagle.
This was posted under category: Business Leadership, Consumer Behavior, Emerging Techniques, Events, General Information, Industry Trends, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Technology, Transformation, Trends Tags: , , , , , , ,