For those who might be interested, Tom Anderson interviewed me as well while I was interviewing him for the IIR TDMR series. He asked some tough questions and sometimes my answers were a bit on the long side (you might have noticed I don’t do brevity well), but overall I think it turned out well.
If you’ve got time on your hands and are really bored, or need a sleep aid you can read the interview at Tom’s Blog. If you were wondering “What’s with this guy?”, now is your chance to get some answers. I doubt I’ll ever be asked to do this again, so get it while it’s hot!
About Leonard Murphy
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors.
A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry.
Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually.
He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.
Who Is Lenny Murphy? says:
March 1st, 2011 at 10:32 am
[...] What’s With This Guy? Tom Anderson Interviews Lenny Murphy | GreenBook // Mar 1, 2011 at 10:03 [...]
Tom H. C. Anderson says:
March 1st, 2011 at 11:08 am
That was more fun than I thought it would be Lenny. If there’s a next time I’ll be asking even harder questions, LOL
Leonard Murphy says:
March 1st, 2011 at 11:30 am
Agreed; that was fun.
You’re on Tom, but turn about is fair play! No softballs to you next time buddy!