Archive for March, 2011
March 30th, 2011 by Leonard Murphy
Tom H. C. Anderson was “Johnny on the spot” this morning with a short post on what the SaaS CRM behemoth Salesforce.com acquisition of social media monitoring platform Radian6 means for market research. Here is his take: ...
Read morePosted in Digital Marketing, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Social Media, State of the Industry | No comments
March 29th, 2011 by Leonard Murphy
Dr. A.K. Pradeep and his lovely assistant showing off the new Mynd mobile neuromonitoring headset at the ARF re:Think 2011 Convention Next up in our series of interviews with presenters at the Technology Driven Market Research event is...
Read morePosted in Association News, Best Practices, Branding, Business Leadership, Business Practices, Effective Marketing, General Information, Industry Trends, Neuromarketing, Neuromonitoring, State of the Industry | 4 comments
March 28th, 2011 by Ron Sellers
By Ron Sellers In research, it’s extremely easy to call someone a Democrat. Or a customer. Or a Catholic. Or affluent. Or a member of whatever subgroup you’re researching. But we need to be extremely careful with these...
Read morePosted in Best Practices, Branding, Business Leadership, Business Practices, Contributors, Effective Marketing, General Information, Market Research Techniques, State of the Industry | No comments
March 28th, 2011 by Leonard Murphy
One of the greatest benefits in the age of online social networks is the ability to connect and develop relationships with people all over the world without ever leaving my office. I’ve had the privilege of connecting with...
Read morePosted in Association News, Business Leadership, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Social Media, State of the Industry | No comments
March 28th, 2011 by Leonard Murphy
Without a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing. All of the major vendors were there: Emsense, Innerscope, NeuroFocus, & Sands Research (a...
Read morePosted in Association News, Best Practices, Business Leadership, Business Practices, Digital Marketing, Effective Marketing, General Information, Innovation in Market Research, Market Research Techniques, Neuromarketing, Neuromonitoring | 7 comments
March 28th, 2011 by Leonard Murphy
With a month to go until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conducting with various presenters at the conference. I have 6 wrapped up already, and hope to finish a...
Read morePosted in Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry | No comments
March 27th, 2011 by Diane Liebenson
By Diane Liebenson, Publisher of The GreenBook I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market researcher of the future needs to “connect...
Read morePosted in Association News, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Contributors, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Social Media, State of the Industry | No comments
March 24th, 2011 by Leonard Murphy
Note: This is the first of 5 planned posts regarding the ARF re:Think 2011 Convention. This one covers client-side comments regarding the role and future of Market Research. The others will cover the Great Neuromarketing Debate, Networking Done...
Read morePosted in Association News, Business Leadership, Business Practices, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Social Media, State of the Industry | 2 comments
March 18th, 2011 by Leonard Murphy
Next week I’ll be blogging from the ARF re:THINK Convention in NYC. I’ve discovered that the best approach for me is to tweet prolifically and then later compile a blog based on my tweeted “notes”, so you...
Read morePosted in Association News, Business Leadership, Digital Marketing, Effective Marketing, Events, General Information, Industry Trends, State of the Industry | No comments
March 16th, 2011 by Andrew Jeavons
Editors Note: We usually shy away from publishing content that has been featured elsewhere before (although we do like to share content with partner sites), but this post from Andrew Jeavons is so well done and pertinent to the themes we...
Read morePosted in Best Practices, Business Leadership, Contributors, General Information, Industry Trends, Innovation in Market Research, State of the Industry | No comments
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