Archive for March, 2011
Tom H. C. Anderson was “Johnny on the spot” this morning with a short post on what the SaaS CRM behemoth Salesforce.com acquisition of social media monitoring platform Radian6 means for market research. Continue reading
Next up in our series of interviews with presenters at the Technology Driven Market Research event is the Keynote Speaker: Dr. A.K. Pradeep, CEO of NeuroFocus. I was going to sit on this one for a bit longer, but based on the huge response to my post on the ARF NeuroStandards initiative it seemed like a good idea to go ahead and post it. We touch on the topic of the ARF program during the interview and getting a direct perspective from one of the key players in the debate strikes me as useful. Continue reading
In research, it’s extremely easy to call someone a Democrat. Or a customer. Or a Catholic. Or affluent. Or a member of whatever subgroup you’re researching. But we need to be extremely careful with these labels, because they’re often not accurate. Continue reading
Overall, this event reminded me of the importance of taking our online relationships into the real world. I certainly love being able to connect and collaborate with colleagues via the MRGA, this blog, LinkedIn, Twitter, Facebook, Quora, etc… but something special does happens when you shake hands with friends old and new. I love the intersection of online and offline as well as global and local that re:Think 2011 was an example of. It certainly inspired me to take advantage of local opportunities to engage and interact with others and I hope that we see the continuation of this trend at other events this year. Continue reading
Without a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing. All of the major vendors were there: Emsense, Innerscope, NeuroFocus, & Sands Research (a special shout out to Emsense for having a great exhibit space!) and several sessions were devoted to the topic, including the much anticipated “Neurostandards” presentation – Improving Neuromarketing Measurement: Ground-Breaking Results. In case you have not been following this effort, here is the crux of the matter. Continue reading
With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conducting with various presenters at the conference. I have 6 wrapped up already, and hope to finish a couple more prior to the event. To start off this next wave of posts, we have an interview with Warren Sukernek, Senior Director of Social Media Services at Alterian. Continue reading
I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market researcher of the future needs to “connect the dots” to create insights. Continue reading
Have you ever been really excited about an event, but the reality is far less than you imagined and you end up disappointed? Well, that was NOT the case on Day 1 of the ARF re:Think 2011! Quite the opposite; I have so far been blown away by every aspect of this conference. The ARF deserves kudos for putting on one hell of a show! Continue reading
Next week I’ll be blogging from the ARF re:THINK Convention in NYC. I’ve discovered that the best approach for me is to tweet prolifically and then later compile a blog based on my tweeted “notes”, so you can follow me on twitter directly or check out all of the updates of happenings at Re:think by becoming an ARF fan or friend, via their social media channels.
In addition to the convention itself, I’m also going to be lucky enough to attend the “Ignite” function put on by The Research Club Sunday night, The Big Speak Easy by the Research Liberation Front on Monday night, and the gala Ogilvy Awards on Tuesday night. It’s going to be a whirlwind few days and I’ll do my best to deliver my take on every aspect throughout the week.
There is a lot of noise about ‘DIY research’, most of it seems to be about how it is a ‘threat’ or is somehow wrong. Neither of these is true, unless you want the world to stay the way it is. Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change. You can’t stop the future. Continue reading