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Archive for April, 2011

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Posted by Leonard MurphyFriday, April 29, 2011, 18:10 pm No Comments
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile World. Since everyone knows that I am a huge adherent of the belief that the convergence of mobile and social media technologies constitute a major aspect of the paradigm shift that is impacting market research, it should come as no surprise that I jumped at the chance. Today, the primary partners in this endeavor, the Merlien Institute and GreenBook are exceedingly pleased to formally launch the pre-conference information site for this truly exceptional conference!
This was posted under category: Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , ,

Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Posted by Leonard MurphyFriday, April 29, 2011, 11:16 am 1 Comment
The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention!
This was posted under category: Contributors, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

¡Viva la Revolución!

Posted by Leonard MurphyThursday, April 21, 2011, 21:11 pm No Comments
The Research Liberation Front has come up from the underground and are spreading their dissident ideas of "Set Research Free" via the web! Authorities are analyzing these videos in the hopes of identifying these rabble rousers who dare to try to upset the established order of things within the market research industry!
This was posted under category: Best Practices, Business Leadership, Digital Marketing, Effective Marketing, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy Tags: , , , , , ,

The Future of Research Through Gaming

Posted by Research World ConnectThursday, April 21, 2011, 10:06 am 8 Comments
The concept of “Research Through Gaming” as I like to call it (or RTG), has been popular amongst the market research glitterati in the past few months. If you type #NewMR or #Gamification in twitter you can see some of the things people have been saying about it. As with all new concepts there are skeptics, but mostly the comments are inquisitive and even excitable.
This was posted under category: Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Contributors, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile Research, Online Research, Respondent Engagement, Social Media, Strategy, Transformation Tags: , , , , , , , , , , , , , ,

The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available!

Posted by Leonard MurphyTuesday, April 19, 2011, 19:03 pm 1 Comment
I am very pleased to announce the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT)!
This was posted under category: Branding, Business Leadership, Business Practices, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Frankie Johnson Takes a Bumpy Ride With Me

Posted by Leonard MurphyTuesday, April 19, 2011, 6:36 am No Comments
Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being asked to share my thoughts on that topic. Since this is also the focus of my presentation at the Technology Driven Market Research event in 2 weeks I found myself diving pretty deep and for the first time really collecting all of my ideas in one place. Frankie titled the piece: Lenny Murphy shares his Thoughts on the Bumpy Future of Market Research
This was posted under category: Blogs, Business Leadership, Economic Trends, Emerging Techniques, Events, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , ,

The Age Of Creativity

Posted by CambiarMonday, April 18, 2011, 20:01 pm 3 Comments
“We’re all doomed!” “No, this is the age of Aquarius!” These are, in a nutshell, the two opposing arguments that we hear and read at MR conferences, in the blogs and in our trade magazines. The one group would have you believe that the survey will be dead by 2020 (the title of a workshop at this year’s MRS Conference in London, Research 2011) and that researchers who don’t get that will end up like the dodo. Tom Ewing of Kantar more ghoulishly predicted that the survey (and, presumably, survey researchers) will be the “walking dead”. The other believes that this is just the start of an incredibly creative era in research and that our best years are ahead of us. Which is right?
This was posted under category: Business Leadership, Contributors, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,

Creating A Culture Of Innovation Pays Off

Posted by Leonard MurphySunday, April 17, 2011, 19:01 pm 10 Comments
Much has been written here and elsewhere about the need for market research to establish a culture of innovation in order to successfully transition to the next stage of our evolution as an industry. I have been fairly relentless in my urging of the industry to develop new business models, tools, and a value proposition that is reflective of the massive changes we're undergoing now. What I have not done is given examples of what type of culture may best support that initiative. It's time for that to change!
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , ,

“Behind the Counter” Convenience-Store Research Wins First QRCA Qually Award

Posted by Kristin SchwitzerThursday, April 14, 2011, 23:36 pm No Comments
QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.”
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Events, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Market Research Techniques, Strategy Tags: , , , , , , , ,