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Archive for June, 2011

Quick Picks: Surveys, Social Media & Punditry

Posted by Leonard MurphyThursday, June 30, 2011, 5:01 am No Comments
As we head into the long weekend, I have six items I wanted to post about and not enough time to do full blown posts for all of them if I still want to enjoy at least some of my long 4th of July weekend. So, I hope you won't mind that I'm going to take four of those items and put them into this "odds & ends" post. They really do fit well together, so here are four "mini posts" on surveys, social media, and punditry.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Posted by Leonard MurphyWednesday, June 29, 2011, 21:35 pm 2 Comments
Is mobile research, especially smartphone research, going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Or, is the industry going to let the chance to embrace the future and change the research paradigm slip through our fingers? We're going to try to answer those questions in a spirited, engaging, and insightful virtual debate next week!
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: The Grand Finale – Moving Forward & Using The Mobile Toolbox

Posted by Carrie RobbinsTuesday, June 28, 2011, 23:11 pm 4 Comments
This was originally planned to be the 7th post in a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. I've decided the remaining sections work best as a single post, so I have combined 7-9 into this, the final post in the series. We're at the end of this great series and we're going out with a bang! This final post explores some of the variables to consider when determining what mobile research is appropriate for your study, dissects what the mobile revolution means fro market research industry, and gives a series of examples of the major applications for mobile research today. It truly is the "meat" of the series and will enable everyone interested in deploying mobile research to have a solid base to start from.
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Research Industry Trends Report, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 10 #MRX Stories: Memes, Mobile, ‘Mpact and Manners

Posted by Jeffrey HenningTuesday, June 28, 2011, 6:00 am 3 Comments
There’s now ample opportunity to stay on top of what the market research community is saying in the Twitter-sphere. In addition to our weekly coverage on the top #MRX tweets of the week on the Innovation Evolved blog, we’ll be doing a top-ten recap every two weeks right here on GreenBook. Of the 1,712 unique links shared on the Twitter #MRX community the past two weeks, the top 10 most-retweeted are collected here.
This was posted under category: Association News, Associations, Best Practices, Blogs, Business Leadership, Co-creation, Consumer Behavior, Contributors, Economic Trends, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Innovation and the 2010 Honomichl 50

Posted by Leonard MurphyMonday, June 27, 2011, 13:40 pm 1 Comment
The full version of the 2011 Honomichl Top 50 Report was released earlier than expected last week. We had previously looked at the Top 10 about 2 weeks ago, but I think it's useful to look at the full list and contrast it with the GRIT 50 Innovative firms to understand the relationship between innovation as a driver of revenue growth.
This was posted under category: Association News, Associations, Best Practices, Branding, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Debate: Has Gongos Research Proven The Validty of Smartphone Research Or Not?

Posted by Leonard MurphyThursday, June 23, 2011, 16:54 pm 6 Comments
Yesterday Ray Poynter posted a response to the press release by Gongos Research regarding the results of a new study they conducted on the validity of smartphone research. Dr. Michael Alioto, the principal author of the report sent me his response and posted it on Ray's blog. Here it is.
This was posted under category: Best Practices, Blogs, Business Leadership, Contributors, Effective Marketing, Emerging Techniques, Ethnography, Events, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the News, Mobile, Mobile Research, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , ,

From Collectors to Curators: How Market Research Can Maintain Relevance

Posted by Leonard MurphyThursday, June 23, 2011, 16:29 pm No Comments
Nick Palmer of Hall & Partners | Open Mind has a fantastic piece in the June edition of the Australian Market & Social Research Society newsletter titled From collectors to curators. Similar to the post from Tom Anderson a few weeks ago, it's simply too good not to post here as well. Nick nails the argument that competitive pressure from new technologies combined with a fundamental shift in client business needs and realities means that market research has to evolve in order to stay relevant. Regular readers know that this is a common theme for myself and others here at the GreenBook blog, and it's gratifying to hear the message being reiterated from so many thought leaders in the global industry. It appears that it is sinking in, and watching what happens next is going to be very interesting indeed! Enjoy this new contribution to the debate from Nick Palmer; I know it will make you think.
This was posted under category: Best Practices, Business Leadership, Emerging Techniques, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , ,

The 21st-Century Innovation Rocket

Posted by Tamara BarberWednesday, June 22, 2011, 7:00 am 1 Comment
The innovation funnel is a visual representation that people are familiar with when discussing how companies move from ideas to products. And it accurately reflects the narrowing of possibilities that occurs over time: Every crazy idea you can imagine makes it into the top of the funnel; as the ideas are analyzed, fewer and fewer move down the funnel. And only a select few exit the funnel and become products. But is the funnel the right shape for 21st-century innovation?
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumers, Contributors, Digital Marketing, Effective Marketing, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

MR Innovation Challenges

Posted by Navin WilliamsTuesday, June 21, 2011, 17:31 pm 2 Comments
There are a lot of interesting conferences happening in the MR community (many of which I am missing!) about change and the direction MR is taking. The question is who will survive? Will it be the Goliaths of market research who seem reluctant to change the old ways or the new age firm David’s with radically different approaches in their DNA? In an ideal world it should be a bit of both. The big firms lead with innovation and therefore lead the industry and a bunch of smaller firms cut through the clutter. Is that happening? Maybe a little. Is enough happening? Probably not.
This was posted under category: Business Leadership, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , ,

Mobilizing Market Research: Best Practices & What’s Next?

Posted by Carrie RobbinsMonday, June 20, 2011, 18:38 pm 3 Comments
This is part 6 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. We’re closing in on the finale of this great series and the information is becoming more and more actionable. Today Carrie explores the current accepted best practices and deciphers what it all means to the research industry. This one is a "must read"!
This was posted under category: Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,