1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

The New Netnography: Intel Launches The Museum of Me

Intel has launched a new Facebook application that might be the worlds first viral, consumer driven netnography tool: the Museum of Me. I'm quite certain that they didn't intend for that to be the case but the end result is the same; an application that compiles all of your content from your Facebook profile and allows users to "Create and explore a visual archive of your social life".

 

Intel has launched a new Facebook application that might be the worlds first viral, consumer driven netnography tool: the Museum of Me. I’m quite certain that they didn’t intend for that to be the case but the end result is the same; an application that compiles all of your content from your Facebook profile and allows users to “Create and explore a visual archive of your social life”.

Opinions are divided about whether this is cool or creepy, but it is undeniably an indication of how much consumers will share if you make it an engaging experience for them as well as an example of how technology can be used to build deep and rich virtual ethnographic profiles.

Here is a description from CNET blogger Don Reisinger:

As the tour commences, users will “walk” through rooms, showing the profile pictures of friends, personal photos, videos from their profiles, and much more. The “museum” also includes a collection of status updates and other content posted to their wall. Another room shows the user’s location information on a map.

Undoubtedly, some will look at Museum of Me and think it’s a bit creepy that Intel was able to pull that much information from the user’s profile to put into the program. However, it’s worth noting that all the information available in Museum of Me is content the user has already shared with friends on their Facebook profile. Moreover, Intel’s application is not publicly shared.

Here is a screen shot of my own “Pictures Gallery” to give you a sense of the look and feel of the experience:

 

 

Perhaps most impressive is that at the end of the tour you see a “back room” where industrial robots sort through the profile pictures of all of your connections, and then a visual representation of how you are connected in the the web of your social network.

 

 

This is where things could get interesting. If an enterprising MR firm (although more likely it would be a BI-centric organization or social media monitoring tech provider) could tie some analytics into this similar to a KLOUT score to determine influence or perhaps even used a “Digividuals” type bot to follow each of the links on your profile (or even better for all of your friend’s profiles), it would create an unprecedented opportunity to engage consumers as partners in a netnographic  “tracking study”.

Far fetched? Not at all. All of the technology to do this exists today. Brainjuicer already uses Digividuals to create virtual segmentation schemes using a similar process and Decooda uses a technology called “deep web”  combined with text analytics to explore multiple levels of documents connected to an initial target concept. It would not be difficult to tie these technologies together to create a whole new way to collect consumer virtual ethnographic data.

Intel has created a compelling visual “hook” that engages users to such an extent that they willingly allow access to their personal information. Market Research has much to learn from this example.

———————————————————————————-

Get Inspired. Stay Informed.  Sign up for our free email newsletter.

Share
You can leave a response, or trackback from your own site.

5 Responses to “The New Netnography: Intel Launches The Museum of Me”

  1. Tom H. C. Anderson says:

    June 3rd, 2011 at 8:05 am

    So narcissistic and creepy, I had to check it out right away. Its loading my FB info as I type this, taking some time… Thanks for sharing.

  2. Leonard Murphy says:

    June 3rd, 2011 at 12:01 pm

    LOL; so what is your final vote? Narcissistic and creepy, yes, but cool and thought provoking as well, right?

  3. Sheila Seles says:

    June 6th, 2011 at 2:50 pm

    Ha. Most of the links I saw to this on Twitter said it was narcissistic…but awesome. My feeling: this data is all there and accessible, so way to go Intel for making it look so cool!

  4. Intel’s The Museum of Me says:

    June 7th, 2011 at 10:21 am

    I am really very happy to see this updated information regarding the intel. i am going to bookmark this site for furthur use.
    http://3dxplorer.wordpress.com/2011/06/05/the-museum-of-me-interactive-or-not/

  5. Ramya says:

    August 7th, 2012 at 6:06 am

    I did explore the Intel Museum of Me. Though it appears to be a great visualization of the data we have shared on Facebook, I am unsure how this visualization can actually be used in other places. To this effect, it seems to me like this idea is a fancy way of portraying what is already public on the FB profile, but I can see no practical application of this.
    Would be great if you can share your thoughts on this.

Leave a Reply

*

%d bloggers like this: