Which Of The GRIT Top 50 Market Research Companies Are Perceived To Be Most Innovative By Clients?

As part of the last round of the GreenBook Research Industry Trends Study we asked respondents to name the companies that they consider to be the most innovative. The result was a list of 50 market research firms that are perceived to be the most innovative. You can find our analysis of the results in the GRIT Report.

In preparing for the next wave of GRIT (coming this month!) I’ve been going back into the data to look for interesting trends or insights that could inform the questions we want to explore in the next phase of the study. It occurred to me that a little extra analysis on these companies could be interesting, so below is a table that shows their total mentions, absolute rank, and the mentions broken out by Suppliers and Clients. Take a look:

Total

Rank

Supplier Mentions

Client Mentions

Brainjuicer

60

1st

45

15

TNS Global

32

Tied for 2nd

23

9

Vision Critical

32

Tied for 2nd

24

8

Synovate

31

3rd

27

4

Ipsos

25

Tied for 4th

19

6

Nielsen

25

Tied for 4th

19

6

Anderson Analytics

21

5th

13

8

Itracks

18

6th

17

1

GFK

17

7th

13

4

Peanut Labs

16

8th

13

3

20/20

15

Tied for 9th

Page 1 of 5 | Next page