If you’re a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything across cultures to a high level, including research, is in my view a complex undertaking and requires a high degree of intercultural sensitivity if genuine insights are to be accessed. This goes well beyond offering a great translation service.

Here are some thoughts on how to optimize international research: Continue reading »

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re planning to provide or use mobile qualitative research in the future. Continue reading »

The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive. Continue reading »

Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference. Listen to this audio podcast to hear their impressions of the conference presentations and networking outings, and upcoming activities and ventures. Continue reading »

Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, online communities, and self-ethnography. But, with all of these new ways of eliciting ideas and gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly. Continue reading »

It’s surprising how often I encounter market research vendors asking about the selection process for research partners. It’s like a mystery to them that’s yet to be cracked – what do clients want? It’s a bit surprising, considering we (clients and vendors) really all look for the same things in those we partner with – credibility, reliability, thinkability…

So here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want. Continue reading »

Of the thousands of unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted, in order of the number of people retweeting them. Continue reading »

I spent two days this week in suburban Atlanta at Market Research in the Mobile World 2011 (MRMW 2011), a conference as its name suggests (almost) totally focused on mobile research. It had an imposing agenda with a whopping 29 presentations all in the same room over two days. Obviously, all of this is speculative. But then everything about mobile is speculative, a combination of powerful technology and wishful thinking. That’s part of what made this conference so interesting and the main reason I was glad I went. Continue reading »

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation. Continue reading »

How do you feel about traveling in the morning and moderating in the evening? Continue reading »