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Archive for July, 2011

Optimizing International Research

Posted by Edward AppletonSunday, July 31, 2011, 21:04 pm No Comments
If you're a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything across cultures to a high level, including research, is in my view a complex undertaking and requires a high degree of intercultural sensitivity if genuine insights are to be accessed. This goes well beyond offering a great translation service. Here are some thoughts on how to optimize international research:
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Contributors, General Information, Human Capital, Industry Trends, Insights, Leadership, Market Research Techniques, Strategy, Trends Tags: , , , , , , , , , , , , , , , ,

My Mobile Qual “Must Read” List from MRMW2011

Posted by Betsy LeichliterFriday, July 29, 2011, 17:00 pm 1 Comment
Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re planning to provide or use mobile qualitative research in the future.
This was posted under category: Association News, Best Practices, Business Practices, Digital Marketing, Emerging Techniques, Events, Industry News, Industry Trends, Market Research in the Mobile World, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry Tags: , ,

Mobile Research Conference Wrap-Up Interview

Posted by Leonard MurphyThursday, July 28, 2011, 10:40 am No Comments
Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference. Listen to this audio podcast to hear their impressions of the conference presentations and networking outings, and upcoming activities and ventures.
This was posted under category: Business Leadership, Consumer Anthropology, Consumer Experience, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , ,

21st Century Innovation Inputs and Validation

Posted by Tamara BarberWednesday, July 27, 2011, 9:43 am No Comments
Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, online communities, and self-ethnography. But, with all of these new ways of eliciting ideas and gathering data, techniques for vetting this into viable, validated concepts have not evolved as quickly.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Experience, Emerging Techniques, Ethnography, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Online Research, Social Media Tags: ,

A Client Speaks Out On Selecting a Market Research Partner

Posted by Michelle LemireWednesday, July 27, 2011, 8:36 am 10 Comments
It’s surprising how often I encounter market research vendors asking about the selection process for research partners. It’s like a mystery to them that’s yet to be cracked – what do clients want? It’s a bit surprising, considering we (clients and vendors) really all look for the same things in those we partner with – credibility, reliability, thinkability… So here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy Tags: , , , , , , , , , , , , , ,

Top 10 #MRX Stories: Wake Up and Smell the Future

Posted by Jeffrey HenningMonday, July 25, 2011, 10:06 am 1 Comment
Of the thousands of unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted, in order of the number of people retweeting them.
This was posted under category: Association News, Best Practices, Blogs, Digital Marketing, Events, General Information, Industry Trends, Market Research in the News, Social Media, State of the Industry

Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011

Posted by Reg BakerSaturday, July 23, 2011, 12:03 pm No Comments
I spent two days this week in suburban Atlanta at Market Research in the Mobile World 2011 (MRMW 2011), a conference as its name suggests (almost) totally focused on mobile research. It had an imposing agenda with a whopping 29 presentations all in the same room over two days. Obviously, all of this is speculative. But then everything about mobile is speculative, a combination of powerful technology and wishful thinking. That's part of what made this conference so interesting and the main reason I was glad I went.
This was posted under category: Associations, Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

Debriefing on Market Research in the Mobile World

Posted by Leonard MurphyFriday, July 22, 2011, 15:31 pm No Comments
Wow. It's been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Moderator or Road Warrior?

Posted by Ron SellersWednesday, July 20, 2011, 7:25 am 1 Comment
How do you feel about traveling in the morning and moderating in the evening?
This was posted under category: Best Practices, Business Practices, Contributors, Economic Trends, Industry Trends, State of the Industry, Trends Tags: , , , , , , ,