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CEO Series
July 28, 2011
Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.
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Last week MRGA General Manager Dana Stanley attended Market Research in the Mobile World ’11 at Kennesaw State University’s Coles College of Business in suburban Atlanta. The conference, sponsored by the Merlien Institute and Greenbook, was chaired by Lenny Murphy, president of BrandScan 360 and editor of Greenbook Blog.
Dana interviewed Lenny about the conference on Friday, July 22nd, two days after its conclusion. Lenny gave an overview of the conference’s modules and gave his impression of which themes and which presentations made a particular impact. Dana and Lenny discussed their take on what made this conference different from some others they have attended recently. Lenny also shared his views on mobile research in more detail and gave his perspective on the countervailing point of view.
Dana and Lenny also discussed the networking outings at the conference, including a mixer put on by The Research Club and a live musical performance by Mark Michelson. Lenny then previewed some activities he’s planning over the coming months, and he gives Dana a scoop about new venture with which he’s involved.
Lenny Murphy can be found on Twitter at @lennyism; Dana Stanley’s Twitter handle is@DanaMStanley.
#MRMW11 Wrap-Up with Leonard Murphy by mrgasn
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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