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Archive for August, 2011

The Power of Play

Posted by Andrew JeavonsWednesday, August 31, 2011, 7:52 am 5 Comments
There is a lot of talk about “gamification” at the moment in Market Research circles. As well as the proponents there are quite a few detractors. They seem to see research as a “serious” subject not to be trivialized or polluted by “gamificiation”. The problem is that they fail to understand the power of games. They also fail to understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development.
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,

TDI3: Technology Driven Intelligence, Insights & Implications – Call for Presenters Now Open

Posted by Leonard MurphyMonday, August 29, 2011, 14:39 pm 5 Comments
Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications!
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Autumn Is Almost Here: It’s Conference Time!

Posted by Leonard MurphySunday, August 28, 2011, 22:15 pm 1 Comment
You can tell it's almost Autumn; the days are getting a bit shorter, cooler weather is creeping in (slowly, but surely) and there is a flurry of activity as everyone prepares for many of the big MR industry conferences and events: AMA, ESOMAR, NewMR and TMRE. Things are no different here: I am grateful to have been asked to participate in all of them, plus a few smaller ones. I'm looking forward to each for different reasons, so I thought I'd do a little rundown of the events I'm going to be involved with and why I'm excited by them. Here they are!
This was posted under category: Association News, Associations, Brands, Business Leadership, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , ,

A Sparq of Innovation for Online Research? Vision Critical Does It Again.

Posted by Leonard MurphyThursday, August 25, 2011, 9:00 am No Comments
Innovation in online survey platforms is almost oxymoronic these days, but leave it to Vision Critical to find a way to make it happen. With Quick Reports being incorporated into their Sparq offering, Vision Critical has solved a major usability issue for most survey solutions by creating an intuitive, flexible, and most of all useful module for data analysis that goes far in eliminating the need for secondary tabulation packages during the analysis process.
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , ,

(Updated) A Client-side Technologist’s Perspective On The MR Data Privacy Issue

Posted by Leonard MurphyTuesday, August 23, 2011, 14:34 pm 2 Comments
Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Great Data Privacy Debate: A Summary

Posted by Tamara BarberTuesday, August 23, 2011, 5:30 am 3 Comments
Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks. This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Events, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Data Privacy Regulations Will Never Take Hold

Posted by Leonard MurphyMonday, August 22, 2011, 13:53 pm 5 Comments
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I'd put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research.
This was posted under category: Association News, Associations, Best Practices, Blogs, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,