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Archive for August, 2011

Following Up on the ‘Limiting Adjective of MR’ (Plus a GRIT Sneak Peek!)

Posted by Kevin LonnieSunday, August 21, 2011, 11:47 am No Comments

There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also led to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we need to develop a new term that is more reflective of what our business is today.” Even though this is not the majority, it does indicate a divide in how our industry views itself. I’m excited to continue the ride and see how things progress over the next few years. Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Contributors, Effective Marketing, General Information, Industry Trends, LinkedIn Discussions, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

To Get the Business – Get “Their” Business

Posted by CambiarThursday, August 18, 2011, 17:06 pm No Comments

Recently, we were asked by a research supplier to define “getting the business”. What do clients mean by this and how should research companies act to show that they really do “get it”? Well, here are a few thoughts. Continue reading »

This was posted under category: Best Practices, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, State of the Industry Tags: , , , , , , , , , , , , , , , , , , ,

The Honomichl Global 25: Only A Part Of The MR Story

Posted by Leonard MurphyTuesday, August 16, 2011, 22:15 pm 2 Comments

MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete. Continue reading »

This was posted under category: Association News, Business Leadership, Economic Trends, General Information, Industry Trends, Market Research in the News, Research Industry Trends Survey, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Help Bring MR To SXSW!

Posted by John WilliamsonTuesday, August 16, 2011, 7:32 am No Comments

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is The Revolution On Hold?

Posted by Reg BakerMonday, August 15, 2011, 20:47 pm No Comments

Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell them that it’s too soon to sort out the winners from the losers but it’s our job to stay abreast of all them and figure out which of them might work for our clients. Continue reading »

This was posted under category: Best Practices, Business Leadership, Contributors, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Posted by Leonard MurphyFriday, August 12, 2011, 7:21 am No Comments

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it’s a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Industry Trends, Innovation in Market Research, Market Research in the News, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Vision Critical, NewMR & Data Privacy: An Interview with Ray Poynter

Posted by Leonard MurphyThursday, August 11, 2011, 14:42 pm No Comments

The great response to my interview with Jill Chiara of Forrester made me think that a “trilogy” of interviews with thought leaders in the market research space who have also been in the news recently might be interesting. Lucky for me two people whom I respect immensely, have had the opportunity to collaborate with, and also like very much fit that description: Ray Poynter and Jeffrey Henning. Today I’m publishing the interview with Ray, and tomorrow I’ll post the interview with Jeffrey. Continue reading »

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World’s Worst Questionnaire Design

Posted by Ron SellersTuesday, August 9, 2011, 5:46 am 9 Comments

I just completed a survey (as a respondent). I honestly have no idea how the client is going to get any valid data from the mish-mash of garbage I just had to wade through in order to complete the study. As a respondent, I felt this was a frustrating abuse of my time. As a researcher, I felt this was a frustrating abuse of our industry. There is enough of this nonsense going on in research that it’s time we stand up and call out the worst offenders, and use them as examples of what not to do. Because it’s hurting the end users of the research, and it’s hurting the professionals who actually know and care what they’re doing. Continue reading »

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Counterpoint: Mobile Is Much More Than Hype

Posted by Leslie TownsendMonday, August 8, 2011, 11:05 am No Comments

The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,