Kevin Lonnie shares some insightful responses to his earlier blog post on the idea of changing the name of the market research industry.
Simon Chadwick of Cambiar shares five things you can do to demonstrate that you "get the business" of your client.
The Honomichl Report has positive news about the recovery of the Global 25, but gives only an incomplete snapshot of the MR space.
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a p
Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.
Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and
As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access them: Go to the MRGA
An interview with Ray Poynter,a bona fide thought leader and change agent in market research.
A light take on terrible survey design that leads to bad data, bogus answers and useless information.
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largel