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Archive for September, 2011

Have A Great MR Idea? Want To Win Big $$ For It? Announcing The Insights Innovation Competition!

Posted by Leonard MurphyFriday, September 30, 2011, 0:33 am 10 Comments
As part of the upcoming Festival of NewMR we're going to begin a new initiative to recognize innovation in the broad market research space and give budding entrepreneurs an opportunity to bring their visions to life. We're also going to try to make that fun, engaging, and collaborative. On Friday, November 4th we’ll hold the first Insight Innovation Competition as one of the "Fringe" events associated with NewMR. This event will showcase new concepts and ideas in market research, business intelligence, and consumer insights. The website for both submitting ideas and voting for them is: http://insightsinnovation.ideascale.com
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumers, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,

America’s Great Divide / What Does the Shrinking Middle Class Mean for Market Research?

Posted by Kevin LonnieTuesday, September 27, 2011, 22:14 pm 3 Comments
If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be honest, I’m not sure. In theory, you could just continue to use the same tools we always have and simply modulate the sample to reflect the new target. But with the land under our feet literally changing, it seems clear we need to account for not only where the consumer stands today but where they will be tomorrow.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Insights, Leadership, Market Research, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , ,

Of Privacy and Games (Marketing) Research

Posted by Jason AndersonMonday, September 26, 2011, 18:25 pm No Comments
Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, Insights, Leadership, Market Research in the News, Market Research Techniques, Respondent Engagement, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , ,

Generalizing: The Bane of Insights

Posted by Ron SellersThursday, September 22, 2011, 7:17 am No Comments
I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find. Issues such as online representativeness, phone response rates, and newer forms of data collection (mobile MR, social media sampling, etc.) take up so much of our mental bandwidth that it can be easy to give short shrift to clarity and accuracy in reporting.
This was posted under category: Best Practices, Blogs, Contributors, General Information, Industry Trends, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , ,

A GRIT Sneak Peek: What are the Most Influential MR Trade Orgs and Media Outlets?

Posted by Leonard MurphyMonday, September 19, 2011, 14:03 pm 3 Comments
Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, GRIT, Industry News, Industry Trends, Insights, Leadership, LinkedIn Discussions, Market Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Moments of Truth Cartoon: The Kickoff Meeting

Posted by Alan ZorfasFriday, September 16, 2011, 8:45 am No Comments
Decades after marketing has entered “the age of the consumer,” it’s startling how little we do know—at any given time—about what’s truly motivating consumers to choose or advocate for brands. And it’s marketers who have to endure the pressures and pain points of this information gap.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , ,

The AMA GRIT Panel: Embracing Change in MR

Posted by Malcolm De LeoFriday, September 16, 2011, 8:17 am No Comments
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Co-creation, Contributors, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,