Of the more than 1,000 unique links shared on the Twitter #MRX community last week, here are the Top Ten most retweeted: Continue reading »

What is C2B? This is the opposite of B2C where the consumer is driving the business and not the other way around. In some of my posts, I have made it a point to focus on what I call “the social media speed of insight”; this is essentially the hypothesis (and looks like reality) that if companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it. Continue reading »

Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research business models need to change to support that. Continue reading »

As an industry, we need to move to where the respondents are today and tomorrow, not continue to bang our heads against the wall trying to reach them where they were yesterday. Doing the same thing over and over and expecting a different result is the often noted definition of insanity. Continue reading »

As a vendor, you want to put your best foot forward. You want to demonstrate that you pay attention to details. And you want to show at least basic common courtesy. Getting my name or my company name wrong, when both are prominently featured on our RFPs, letters, e-mail, and all other communication, suggests you either aren’t really paying attention, or you just don’t care. Continue reading »

An article in the October 2011 issue of Research Live (“The Value of Research” by Tim Phillips – it didn’t appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research. Continue reading »

The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. Continue reading »

Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Market Research Event, and MRIA Digital Conference: Some Like It Mobile. Continue reading »

Seth is an analytics strategist with Washington DC based Alta Plana Corporation . He is contributing editor at TechWeb’s InformationWeek, founding chair of the Sentiment Analysis Symposium, and Text Analytics Summit, and text analytics channel expert for TechTarget’s BeyeNETWORK.com. He is the leading industry analyst covering text analytics. Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics. Continue reading »

This slightly more real and hard-hitting Marketoon created by Tom Fishburne simply exposes how current research options actually separate us from what’s really motivating our consumers. In a continuous state of compromise, the marketer here has to consider the expense, the wait, the time and the faults of existing options. Continue reading »