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Archive for October, 2011

C2B: How Social Media Is Flipping Who Has Control

Posted by Malcolm De LeoFriday, October 28, 2011, 5:53 am 3 Comments
What is C2B? This is the opposite of B2C where the consumer is driving the business and not the other way around. In some of my posts, I have made it a point to focus on what I call "the social media speed of insight"; this is essentially the hypothesis (and looks like reality) that if companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, innovation, Insights, Leadership, Social Media, Strategy, Trends Tags: , , , , , , , , , , , , ,

You Can’t Get This Right, What Else Will You Screw Up?

Posted by Ron SellersWednesday, October 26, 2011, 12:47 pm No Comments
As a vendor, you want to put your best foot forward. You want to demonstrate that you pay attention to details. And you want to show at least basic common courtesy. Getting my name or my company name wrong, when both are prominently featured on our RFPs, letters, e-mail, and all other communication, suggests you either aren’t really paying attention, or you just don’t care.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, Human Capital, Leadership, State of the Industry, Strategy Tags: , , , , , , , , ,

Should Research Agencies be Paid for the Value of Their Insights?

Posted by Edward AppletonTuesday, October 25, 2011, 6:45 am 11 Comments
An article in the October 2011 issue of Research Live ("The Value of Research" by Tim Phillips - it didn't appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research.
This was posted under category: Best Practices, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , ,

Announcing The Finalists of the Insight Innovation Competition! Register for the Live Judging on November 4th!

Posted by Leonard MurphyMonday, October 24, 2011, 23:27 pm 2 Comments
The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

The Science of Sentiment: An Interview with Seth Grimes

Posted by Leonard MurphySunday, October 23, 2011, 11:49 am 7 Comments
Seth is an analytics strategist with Washington DC based Alta Plana Corporation . He is contributing editor at TechWeb's InformationWeek, founding chair of the Sentiment Analysis Symposium, and Text Analytics Summit, and text analytics channel expert for TechTarget's BeyeNETWORK.com. He is the leading industry analyst covering text analytics. Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry Trends, Market Research, Online Research, Social Media, Strategy, Technology, Text Analytics, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,