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Archive for November, 2011

Jeffrey Henning’s MRX Top 10: 6 Degrees of the Third Degree

Posted by Jeffrey HenningMonday, November 28, 2011, 10:49 am No Comments
Of the 1,118 unique links shared on #MRX last week, here are the top 10 most retweeted (after counting no more than one tweet per company).
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Want To Win A Free Pass To BAQMaR Annual Conference 2011? Here Is How:

Posted by Leonard MurphySaturday, November 26, 2011, 11:53 am No Comments
BAQMaR President Tom De Ruyck was gracious enough to ask GreenBook and myself to help raise awareness of the event, and since I love contests we decided to do something fun. Here is the scoop: Create a short (less than 2 minute) video on the future of market research. It can encompass virtually any idea, viewpoint, or concept: it just needs to be creative and short. It can be a presentation, video, CGI, etc...; use whatever technique works best for you.The goal here is to promote new thinking and have fun while doing it.
This was posted under category: Association News, Associations, Brands, Business Leadership, Co-creation, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Social Media, State of the Industry, Technology Tags: , , , , , , , , ,

Game on! The Great Gamification Challenge

Posted by Leonard MurphyFriday, November 25, 2011, 15:48 pm No Comments
Yeah, I know; gamification is one of those "buzz words" of 2011 that you might be over by now, but the reality is that it is a topic that could have a huge impact on the research industry in years to come, especially considering the competitors coming from outside of the space who are adopting these models as well as the growth within the wider marketing industry. With that in mind, NewMR and GreenBook are putting on a gamified debate: Game On! The Great Gamification Challenge. The event will be held Friday, December 16th at 12:00 PM EST as a virtual debate. To submit your questions, vote on the questions submitted, and register for the webinar (we'll send you a link to the webinar later) click here: http://gamificationchallenge.ideascale.com/
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the Mobile World, Market Research Techniques, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

What Happens In Vegas Is Captured (And Sold) By Facebook

Posted by David BrudenellMonday, November 21, 2011, 6:00 am 1 Comment
This will be The Conversation over the next five years. It will be the central intersection between businesses and you. It’s because ‘your privacy’ is easily translated to ‘your data’. So the issue today, and over the next five years will not be ‘are you violating it?’, but rather, ‘what are you giving me for access to it?’.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Strategy, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

Are Market Research Clients Respected?

Posted by Edward AppletonSunday, November 20, 2011, 11:56 am 14 Comments
What's going on? Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing. Are we really such a disrespected species as to be one destined to lose out in the Darwinian process?
This was posted under category: Blogs, Business Leadership, Business Practices, Contributors, General Information, Human Capital, Industry News, Industry Trends, Insights, Leadership, Market Research, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , ,

Information Assassination – How They’ll Simply Get the Research Wrong

Posted by Ron SellersFriday, November 18, 2011, 6:27 am 3 Comments
It’s true that important nuance and detail is being lost, but at the same time, it’s also a fact that non-researchers generally aren’t going to give the same attention to important details that researchers are.
This was posted under category: Blogs, Business Practices, Effective Marketing, General Information, Industry Trends, Leadership, Market Research, Market Research in the Mobile World, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , ,

Interview With Romi Mahajan, CMO of Metavana

Posted by Leonard MurphyThursday, November 17, 2011, 11:28 am No Comments
I heard through a mutual friend that Romi Mahajan was doing something I'd find interesting, and sure enough he is. I reached out to him and asked if he'd consider an interview about his new adventure and he graciously agreed. I think you'll find this entertaining and provocative not just because of the nature of the new venture and their novel approach to a hot topic issue, but also because Romi is such a fun guy to talk to.
This was posted under category: Business Leadership, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Social Media, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,