Here are 7 distortions that too many companies accept at face value. Continue reading »

Of the 1,118 unique links shared on #MRX last week, here are the top 10 most retweeted (after counting no more than one tweet per company). Continue reading »

BAQMaR President Tom De Ruyck was gracious enough to ask GreenBook and myself to help raise awareness of the event, and since I love contests we decided to do something fun. Here is the scoop:

Create a short (less than 2 minute) video on the future of market research. It can encompass virtually any idea, viewpoint, or concept: it just needs to be creative and short. It can be a presentation, video, CGI, etc…; use whatever technique works best for you.The goal here is to promote new thinking and have fun while doing it. Continue reading »

Yeah, I know; gamification is one of those “buzz words” of 2011 that you might be over by now, but the reality is that it is a topic that could have a huge impact on the research industry in years to come, especially considering the competitors coming from outside of the space who are adopting these models as well as the growth within the wider marketing industry. With that in mind, NewMR and GreenBook are putting on a gamified debate: Game On! The Great Gamification Challenge. The event will be held Friday, December 16th at 12:00 PM EST as a virtual debate. To submit your questions, vote on the questions submitted, and register for the webinar (we’ll send you a link to the webinar later) click here:

http://gamificationchallenge.ideascale.com/ Continue reading »

This will be The Conversation over the next five years. It will be the central intersection between businesses and you. It’s because ‘your privacy’ is easily translated to ‘your data’. So the issue today, and over the next five years will not be ‘are you violating it?’, but rather, ‘what are you giving me for access to it?’. Continue reading »

What’s going on? Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing.

Are we really such a disrespected species as to be one destined to lose out in the Darwinian process? Continue reading »

While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task. Continue reading »

It’s true that important nuance and detail is being lost, but at the same time, it’s also a fact that non-researchers generally aren’t going to give the same attention to important details that researchers are. Continue reading »

I heard through a mutual friend that Romi Mahajan was doing something I’d find interesting, and sure enough he is. I reached out to him and asked if he’d consider an interview about his new adventure and he graciously agreed. I think you’ll find this entertaining and provocative not just because of the nature of the new venture and their novel approach to a hot topic issue, but also because Romi is such a fun guy to talk to. Continue reading »

Of the 1,633 unique links shared by the #MRX Twitter community last week, here are the top 10 that were retweeted the most: Continue reading »