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Archive for December, 2011

Moments of Truth Cartoon: Life Insurance is Not “Trending”

Posted by Alan ZorfasThursday, December 29, 2011, 8:02 am No Comments
Tom Fishburne, in this latest “Moments of Truth” Marketoon, highlights the frustrated insurance executive seeking consumer intelligence from social media monitoring. I love Tom’s choice of the life insurance industry for this cartoon because it opens up tough questions about what it really takes to motivate consumers and, by association, the sources we rely on for insight.
This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, Market Research Techniques, Social Media, State of the Industry

Happy Holidays From The GreenBook Blog Team!

Posted by Leonard MurphyThursday, December 22, 2011, 11:31 am 2 Comments
Here is a special Holiday greeting from Lukas, Diane, and I. Enjoy!
This was posted under category: General Information Tags:

Market Research and Misplaced Bravado

Posted by TRC Market ResearchThursday, December 22, 2011, 6:39 am No Comments
Too many researchers believe the value of market research is self-evident, and that the challenge facing our industry is really more of an obstacle caused by "everyone else." I see this train of thought emerge frequently on Twitter, or within any number of blogs and MRX-related posts.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , ,

Debating Research Gamification

Posted by Tamara BarberMonday, December 19, 2011, 10:55 am 1 Comment
GreenBook and NewMR hosted a debate on research gamification. Here's a summary:
This was posted under category: General Information

Brand Happens – With or Without You

Posted by Ron SellersSunday, December 18, 2011, 20:59 pm 3 Comments
Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Contributors, Effective Marketing, General Information, Human Capital, Leadership, Market Research, State of the Industry, Strategy Tags: , , , , , , , , ,

2012 EU Forecast: Can The Market Research Industry Beat Uncertainty In The Eurozone?

Posted by Ben LeetThursday, December 15, 2011, 7:52 am 2 Comments
We don’t know for certain that another recession will hit in 2012, but it seems unlikely that the Eurozone is going to avoid it. The issue for the MR industry is that during tough times, although end clients want to continue doing research, they also want more for their budgets –and they want it fast. For any brand or business to progress they need to be reactive to the market and to consumer trends; in turn, the MR industry needs to keep up with these new and ever-increasing demands.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Mobile, Online Research, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , ,