I wonder if there is a real difference between Insights and Research? Here’s my take… Continue reading »

Tom Fishburne, in this latest “Moments of Truth” Marketoon, highlights the frustrated insurance executive seeking consumer intelligence from social media monitoring. I love Tom’s choice of the life insurance industry for this cartoon because it opens up tough questions about what it really takes to motivate consumers and, by association, the sources we rely on for insight. Continue reading »

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »

Thanks to the explosive growth of mobile phones and social networks, we’re going to see a sea change of customer feedback options. Will you be ready for it, or are you still using comment cards and locked boxes by the door? Continue reading »

Here is a special Holiday greeting from Lukas, Diane, and I. Enjoy! Continue reading »

Too many researchers believe the value of market research is self-evident, and that the challenge facing our industry is really more of an obstacle caused by “everyone else.” I see this train of thought emerge frequently on Twitter, or within any number of blogs and MRX-related posts. Continue reading »

I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading »

GreenBook and NewMR hosted a debate on research gamification. Here’s a summary: Continue reading »

Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not. Continue reading »

We don’t know for certain that another recession will hit in 2012, but it seems unlikely that the Eurozone is going to avoid it. The issue for the MR industry is that during tough times, although end clients want to continue doing research, they also want more for their budgets –and they want it fast. For any brand or business to progress they need to be reactive to the market and to consumer trends; in turn, the MR industry needs to keep up with these new and ever-increasing demands. Continue reading »