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Archive for January, 2012

Emotions & Authenticity Matter In More Ways Than One

Posted by Tiffany McNeilTuesday, January 24, 2012, 11:53 am 2 Comments
How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.
This was posted under category: Blogs, Business Leadership, Business Practices, Contributors, General Information, Human Capital, Strategy Tags: , , , , ,

What CES Reveals About The Future Of Market Research

Posted by Greg HeistTuesday, January 17, 2012, 9:16 am 2 Comments
The 2012 Consumer Electronics Show (CES) spotlights a trend that has particular relevance for the future of marketing research. It points to a “ubiquity of connectedness” – that is, a future in which consumers are “connected” not only via their smart devices, but their televisions, home appliances, and of course, their vehicles.
This was posted under category: Associations, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Sneak Peek: The Industry Names The Top 10 Most Innovative Market Research Firms Of 2011

Posted by Leonard MurphySunday, January 15, 2012, 16:35 pm 4 Comments
I have pulled a snapshot from the banners that show the Top 10 and the breaks by Client/Supplier and tenure. I also added their previous ranking information and indicated the change from 2010. More analysis will be in the report, due to be published in February.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

2012 Through The Lens Of Client Needs

Posted by Andrew NeedhamFriday, January 13, 2012, 12:12 pm No Comments
Technology is changing faster than consumers. Consumers are changing faster than organizations. Therefore, organizations need to change faster if they are to keep up. Many are finding this difficult to achieve. This presents us with a number of new challenges that I have set out below as hardening client needs. I have concentrated on just a few with some suggestions on what research companies need to do to make sure they’re in a position to meet them.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,