The consumer is a much broader entity than we are able to address in a single survey, series of focus groups, or any of the other tools that are being developed. It is the integration of these tools, and many other tools that we have available to us, which is the key to developing contextual insight. Continue reading »

As long as data remains confined within organizations or institutions, long-term strategic planning will contain a great deal of uncertainty. With a mechanism in place that can explore emerging patterns as they develop, that uncertainty is largely reduced and opens up an opportunity for real-time strategic marketing models that shift based on what is happening right now and estimate with a high degree of accuracy what will happen further down the timeline. Continue reading »

The canopy of the insights industry includes many different branches of the value chain such as consulting and professional services, data collection and sample access, secondary data market, and increasingly, technology integration considerations. It’s hard to put forth a one-size-fits-all model to address the different suppliers. Instead, the attempt here is to set out some general models and go-to-market approaches based on the firm’s specific market offer. Continue reading »

Of the 1,612 links shared by the Twitter #MRX community in the past fortnight, here are the top 10 most retweeted. Continue reading »

This is just a small taste of the fantastic analysis that will be in this GRIT report. While this excerpt only tells part of the story, what a story it is! The research industry is not just bullish but perhaps even excited about new methods, with MROCs, Social Media Research, Mobile, and Text Analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won’t be a tipping point, it will be an avalanche of change. Continue reading »

Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading »

I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-attuned approach to putting our view of “the truth” on the line. Continue reading »

The first NewMR Event in 2012 will be on 22nd February and will focus on mobile research, asking the question whether 2012 will be the year that mobile research really arrives, reaching its tipping point, and becoming mainstream? Continue reading »

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headache to a Competitive Advantage”. Continue reading »

Millward Brown has acknowledged in a recent publication that yes indeed, emotional factors may be better indicators of long terms brand success than traditional metrics. Now a few others in the industry have sent a good natured thank you to them on Valentine’s Day. This humorous prank actually highlights an important turning point in advertizing research: the era of emotional measurement has arrived. Continue reading »