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Archive for February, 2012

The Global View: Targeting In Time and Space – The Marketing Promise of Big Data

Posted by Snorri GudmundssonMonday, February 27, 2012, 16:34 pm 1 Comment
As long as data remains confined within organizations or institutions, long-term strategic planning will contain a great deal of uncertainty. With a mechanism in place that can explore emerging patterns as they develop, that uncertainty is largely reduced and opens up an opportunity for real-time strategic marketing models that shift based on what is happening right now and estimate with a high degree of accuracy what will happen further down the timeline.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Mobile, Social Media, State of the Industry, Strategy, Technology, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Insights Supplier- Part 2: Organizing for Success

Posted by Tony CosentinoThursday, February 23, 2012, 22:56 pm No Comments
The canopy of the insights industry includes many different branches of the value chain such as consulting and professional services, data collection and sample access, secondary data market, and increasingly, technology integration considerations. It’s hard to put forth a one-size-fits-all model to address the different suppliers. Instead, the attempt here is to set out some general models and go-to-market approaches based on the firm’s specific market offer.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Sneak Peek: What Emerging Research Techniques Will Be Used In 2012?

Posted by Leonard MurphyMonday, February 20, 2012, 20:43 pm 7 Comments
This is just a small taste of the fantastic analysis that will be in this GRIT report. While this excerpt only tells part of the story, what a story it is! The research industry is not just bullish but perhaps even excited about new methods, with MROCs, Social Media Research, Mobile, and Text Analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won't be a tipping point, it will be an avalanche of change.
This was posted under category: Associations, Blogs, Business Leadership, Consumer Behavior, Contributors, Emerging Techniques, Gamification, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the News, Market Research Techniques, Mobile, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Updated: Millward Brown Shows Some Love To Emotional Measurement & BrainJuicer Returns The Favor

Posted by Leonard MurphyTuesday, February 14, 2012, 14:23 pm 6 Comments
Millward Brown has acknowledged in a recent publication that yes indeed, emotional factors may be better indicators of long terms brand success than traditional metrics. Now a few others in the industry have sent a good natured thank you to them on Valentine's Day. This humorous prank actually highlights an important turning point in advertizing research: the era of emotional measurement has arrived.
This was posted under category: General Information