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Archive for April, 2012

Innovate or Die: What Facebook’s Instagram Acquisition Means for the Market Research Industry

Posted by Allan FromenMonday, April 30, 2012, 15:46 pm 6 Comments
As an industry, we have some pretty good “old-school” tools, such as brand tracking, and the like. But these methods increasingly feel outdated in a mobile world. The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social, in addition to the traditional mediums. The companies that come out with breakthrough methodologies and brand frameworks suitable for the times we are living in, will reap the benefits.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Economic Trends, Emerging Techniques, Events, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Survey Respondents Are People – Let’s Start Treating Them That Way

Posted by Ben LeetWednesday, April 25, 2012, 6:30 am 5 Comments
People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus.
This was posted under category: Association News, Associations, Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Emerging Techniques, Events, Gamification, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Biasing Your Research by the Act of Doing Research

Posted by Ron SellersMonday, April 23, 2012, 6:35 am 3 Comments
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
This was posted under category: Best Practices, Brands, Consumer Behavior, Consumer Experience, Consumers, Contributors, Ethnography, General Information, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , ,

Linking Insights to Marketing Strategy! A Client-Side Perspective

Posted by Neal ColeWednesday, April 18, 2012, 23:12 pm 2 Comments
Client-side researchers sometimes feel that they are constantly being asked to justify the value of research insights. A frequent challenge from management is how can we measure the value of insights and what specific decisions have been driven by research. To ensure insights are linked to strategy and decision making it is also essential for the client-side researcher to integrate Action Planning into the market research process.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, General Information, Human Capital, Hybrid Approaches, Industry Trends, Leadership, State of the Industry, Strategy, Uncategorized Tags: , , , , ,

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Posted by Dana StanleyWednesday, April 18, 2012, 12:30 pm 2 Comments
It’s finally here! Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. MRMW is the conference where the cutting edge is explored and we learn how to leverage these changes to create real impact via the research process. Here is a synopsis of all of the sessions from Day 1.
This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , ,