Archive for April 18th, 2012

Linking Insights to Marketing Strategy! A Client-Side Perspective

Posted by Neal ColeWednesday, April 18, 2012, 23:12 pm 2 Comments
Client-side researchers sometimes feel that they are constantly being asked to justify the value of research insights. A frequent challenge from management is how can we measure the value of insights and what specific decisions have been driven by research. To ensure insights are linked to strategy and decision making it is also essential for the client-side researcher to integrate Action Planning into the market research process.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, General Information, Human Capital, Hybrid Approaches, Industry Trends, Leadership, State of the Industry, Strategy, Uncategorized Tags: , , , , ,

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Posted by Dana StanleyWednesday, April 18, 2012, 12:30 pm 2 Comments
It’s finally here! Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. MRMW is the conference where the cutting edge is explored and we learn how to leverage these changes to create real impact via the research process. Here is a synopsis of all of the sessions from Day 1.
This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , ,