Let’s take a multi-billion dollar lesson from Facebook; effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices. Continue reading »

Of the 1,360 unique links shared on the Twitter #MRX community last week, here are the Top 10 most retweeted. Continue reading »

Marketing research and analytics are foundational tools to help firms discover compelling actionable insights. How can you “stretch” marketing research (and analytics) to get more and better insights? Here are 10 steps you can take. Continue reading »

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter. Continue reading »

We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it. This means different processes and different tools for insights discovery and insights adoption. In my new book The Insights Advantage: knowing how to win (2012) I discuss how firms can adopt an approach that leads to more and better insights and will lead to more insights-driven decisions. This is the first of a series of blogs that will summarize selected topics out of the book or additional thoughts on the topic of the book: how to win with insights. Continue reading »

I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens. Continue reading »

Instead of lamenting low response rates we should learn to live with them (the reality is that even with time and money we could not drive response rates today that would have been considered acceptable 40 years ago anyway). We should also embrace the possibilities that new technologies offer. Continue reading »

Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities. Continue reading »

Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their impressions, thoughts, inspirations, and enthusiasm for the recent The Market Research Technology Event. This is a fun and insightful post for both those who did and did not attend TMRTE. Continue reading »

An acceleration of change seems to be occurring. I think we have reached the tipping point already, and the flood of change is about to be felt by us all. I don’t think we have until 2020 for these changes to take place; I think they have already started, and over the next 2 years we will see a seismic shift occur within market research that will leave many gasping. Continue reading »