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The Role of Influence in MR: Who Has It, How Do You Get It, & Why Does It Matter?
OK, so this is an even bigger misquote poking fun of Sally Field’s Oscar speech, but it’s embedded in pop culture so…
Yes, really. I couldn’t believe it either, but what are you gonna do?
No, I am not making this up! Here is the proof:
Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter.
We produced this list in partnership with Dollywagon (www.dollywagon.com) using the same approach as our previous collaboration to map the MR network on Twitter.
Dollywagon’s Jason Brownlee explains: “We took the community of MR tweeters identified last time round (c.400 accounts) and we looked at the Twitter handles those people cited and discussed (i.e. those mentioned in the tweets of other users within the community). We then derived a network from this interaction and engagement data and computed the significance of each Twitter handle within the network. The handles that scored highest for general influence were the people most discussed or most successful at getting other MR community members to engage with their content.”
After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the list below. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.
|1.||@lennyism||Leonard Murphy||MR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek.||Follow|
|2.||@lovestats||Annie Pettit||Social Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady http://amzn.to/z2kRu||Follow|
|3.||@jhenning||Jeffrey Henning||Entrepreneur & blogger. Chief marketing officer of Affinnova. Enterprise Feedback Management pioneer. Market researcher. Proud father of 5.||Follow|
|4.||@tomderuyck||Tom De Ruyck||Head of Research Communities @InSites Consulting, President @BAQMaR and Prof. @IÉSEG & EMS – Tweeting about #mrx #mroc #cocreation – Fan of @mr_communities||Follow|
|5.||@raypoynter||Ray Poynter||Market Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media Research||Follow|
|6.||@tomewing||Tom Ewing||Online culture specialist at BrainJuicer; Freakytrigger publisher; pop writer (Pitchfork, Guardian, &c); Dad; nerd; pubgoer.||Follow|
|7.||@tomhcanderson||Tom H C Anderson||Anderson Analytics (OdinText) CEO, Next Gen Market Researcher, Text Analytics Champion||Follow|
|8.||@danamstanley||Dana Stanley||VP of Marketing at Survey Analytics. Editor of ResearchAccess.com. Expert in market research, internet marketing and social media. Maine-iac. #mrx #marketing||Follow|
|9.||@kdnuggets||Gregory Piatetsky||KDnuggets Editor, data mining / analytics expert, KDD & SIGKDD co-founder, jogger, part-time philosopher, dad||Follow|
|10.||@oleandresen||Ole Andresen||Director, Product Management at Confirmit. Tweeting about technology & innovation, research – and other things that interest me. Views expressed are mine alone.||Follow|
|11.||@jonpuleston||Jon Puleston||Vice President Innovation GMI, specialising in the design & development of interactive surveys & online research innovation||Follow|
|12.||@sethgrimes||Seth Grimes||Help organizations find business value in enterprise data & online information as a consultant, industry analyst & writer. Organize @SentimentSymp, May 8, NYC||Follow|
|13.||@kristinluck||Kristin Luck||Muckraker. Entrepreneur. Decipher Brand Evangelist. Market research trends & tech expert. Founder of Women In Research. Dog mom. Avid outdoorswoman. Vegan.||Follow|
|14.||@benleet||Ben Leet||Sales Director at uSamp UK – one of the world’s fastest growing online panel and technology companies.||Follow|
|15.||@kristofdewulf||Kristof De Wulf||CEO @insites, former marketing professor @vlerick. Passionate about making ‘ordinary’ consumers create extraordinary value for companies.||Follow|
|16.||@bettyadamou||Betty Adamou||CEO & Founder of Research Through Gaming @RTG_Ltd & @PlayingToDrive. Author of The Future of Research Through Gaming http://bit.ly/envLxD. Art & design lover.||Follow|
|17.||@researchrocks||Kathryn Korostoff||Passionate about making market research useful, fascinated by technology, founder of Research Rockstar||Follow|
|18.||@data_nerd||Carla Gentry CSPO||Data Scientist, Data_Nerd Founder Analytical-Solution. What can your data do for you? Measure, Segment, Research and Data Analysis – keys for increasing ROI||Follow|
|19.||@webmetricsguru||Marshall Sponder||Social Media & Web Analyst, Blogger, Artist. Speaker, Consultant, and author of Social Media Analytics @smanalyticsbook. Advisory board @peekyou & @Integrasco||Follow|
|20.||@eliasveris||Elias Veris||Sr. R&D consultant InSites Consulting, interested in art, design, the web, #MRX and everything in between. Works on mobile (#mmrx), gamification and #StimaC.||Follow|
Congrats to everyone on this list; they are certainly many of the folks that influence me on a daily basis. If you’re not following this brilliant group, you need to change that right now!
In case you missed it, this comes on the heels of a great visual analysis Dollywagon did of the #mrx twitterverse in February. You can find that here.
Next month Research and Dollywagon will produce a list of the Top 20 Client-side Tweeters which will be great to see as well!
All of this reminded me of a post I did a few weeks back on the nature and use of social influence which you can find here. For anyone who is wondering how to leverage social media for developing their own brand and influence this might give you some good tips to start with.
I also conducted a workshop for the New York AMA a while back on using social media for brand building; here is the deck via slideshare. Hopefully it will be useful to some of you as well.
All of this is important from a marketing perspective of course (and God knows the research industry needs help with that!), but it is also important to our clients. I had a conversation with the global head of research at one of the Big 3 Automakers earlier this week about the use of social media in research; understanding the role of influence, and engaging with social influencers was a key area of investigation for them. Remember, we are “Marketing” researchers; it’s incumbent on us to understand these dynamics, quantify them, and guide our clients on how to use them effectively for competitive advantage. That is the point of our discipline, isn’t it? What better way to get there than learning firsthand how to use the same process?
Anyway, thanks to all of my colleagues, friends, followers, supporters, haters, and casual observers for trusting me with your time and energy. I really am honored and am glad that (at least some of ) you like me, you really like me!