Archive for June, 2012

Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

Posted by Leonard MurphyFriday, June 29, 2012, 6:42 am 2 Comments
The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry?
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Digital Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Reports and Whitepapers, State of the Industry, Strategy, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lead up to MRMW: Interview with Rebecca West of Civicom

Posted by Renee MurphyThursday, June 28, 2012, 14:24 pm No Comments
For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of new market research, how being part of the MRMW community has been a benefit and a sneak peek of the case study she’ll be discussing in July.
This was posted under category: Consumer Experience, Events, Industry Trends, innovation, Innovation in Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research Tags: , , ,

Lead up to MRMW: Interview with Tom Anderson of Anderson Analytics

Posted by Renee MurphyMonday, June 25, 2012, 17:41 pm No Comments
As part four of the pre-MRMW speaker interview series, I interviewed Tom Anderson of Anderson Analytics. He goes into a great real world example of how text analytics can be applied to improve the survey taker’s experience and deliver better insights.
This was posted under category: Big Data, Consumer Experience, Events, Market Research Techniques, Online Research, Respondent Engagement, Text Analytics Tags: , , ,

Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys

Posted by Renee MurphyFriday, June 22, 2012, 9:37 am 2 Comments
As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something quite near and dear to my heart: caring for the folks participating in the research through the process.
This was posted under category: Big Data, Business Leadership, Emerging Techniques, Industry Trends, innovation, Market Research in the News, Online Research Tags: , ,