Updated! Everything You Ever Wanted To Know About Google Consumer Surveys But Hadn’t Had A Chance To Ask
The movement of Google into the market research industry has certainly captured the attention of the MR world, and rightfully so. One of the trends that many in the industry had predicted was the movement of major tech suppliers into the data collection space, and while others such as IBM, Yahoo, Microsoft, and LinkedIn (to name a few) have made forays into this space, none have done so with such a well thought out, focused, and potentially game-changing approach. Nor have any of those other entrants so willingly and openly reached out to the industry. The GCS team have been engaged in an unprecedented campaign of PR and outreach, which I think speaks volumes about their intention to grow this business unit.
As part of this PR blitz, Paul McDonald, the lead Product Manager of GCS recently conducted two interviews: one with Renee Murphy (no relation, but a great researcher with a great name!) in support of the upcoming Market Research in the Mobile World conference (of which Google is a sponsor) and another with Dana Stanley, Editor-in-Chief of the always excellent Research Access blog site. Renee and Dana cover a lot of ground with Paul and I think you’ll find them very enlightening.With their permission I have reposted both below.
In a similar vein, Ray Poynter and I had Paul McDonald as well as Brett Slatkin, the Product Engineer for GCS, on Radio NewMR last Tuesday. It’s a great interview that covers much ground and you can listen to the interview here.
Also, Paul McDonald and Monica Plaza did a great interview with Brian Tarran at Research magazine; you can find that here.
As thorough as Brian, Ray, Dana and Renee were, there are plenty of more areas to explore with Paul and Brett so with that in mind I was invited by the Google team to moderate a live Q&A session so we could engage with the GCS product team live.
On Tuesday June 12th at 10AM PT I led a Google+ Hangouts OnAir with +Paul McDonald, +Brett Slatkin and other team members about the future of market research and Google Consumer Surveys. You can follow Google Consumer Surveys on Google+ or watch it right here:
Here are the interviews by Renee and Dana. Enjoy!
Interview with Paul McDonald by Renee Murphy
As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something quite near and dear to my heart: caring for the folks participating in the research. Without people that are willing to participate in research, we won’t have a future. Here’s our conversation.
RM: What are you most excited to share about with us at MRMW and why? What difference could it make for your audience if they were to implement what you’ll be talking about?
PM: One of the things we think a lot about here at Google is speed. There is a maxim we frequently use that comes directly from Google’s founders, “Faster is always better”. In the market research world, there seems to be a perception that speed comes at some cost, typically quality. It doesn’t have to be that way.
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