Comments on: A Technologist’s Research Manifesto: Introduction

By: Craig Rieck

Craig Rieck — Wed, 13 Jun 2012 15:17:30 +0000

Jason,
Nice intro, but I was waiting for the punchline. How do you see the Internet changing the industry? What should MR firms do to protect and grow their revenues leveraging the Internet?
Craig

By: Adriana Rocha

Adriana Rocha — Tue, 12 Jun 2012 23:14:53 +0000

Jason, loved your post! I recently wrote an article about the age of “Techonomy” (economy driven by technology) , the impact for the future of Market Research, and the need of a new generation of “Research Technologists”. http://www.ecglobalsolutions.com/blog/whats-new/a-new-role-for-market-researchers/
I look forward to following the discussions at the MRMW next month!

By: Leonard Murphy

Leonard Murphy — Tue, 12 Jun 2012 23:01:44 +0000

Thanks for the comment April! Are you coming to MRMW?

By: April Turner

April Turner — Tue, 12 Jun 2012 17:47:47 +0000

Jason – very thought provoking post. Most in the industry agree that MR will soon have a major shift. (I like your “Galileo moment”) While the costs of obtaining data are decreasing, the volume of data is increasing exponentially. In a recent post I offered that “Market researchers are more practiced at developing useful data models than any other group – and I believe we could even give the wonderful folks at Google a run for their money.” I am hoping to see data science, and consumer insight development from massive amounts of data woven somewhere in your manifesto. Collecting specific data will always be needed, however the insights delivered by MR will be influenced by and integrated with many different data sources. MR has the capacity to bring meaningful science to the vast amount of available data and uncover the strategic insights that will help our clients grow.

It should be a great conference, I can’t wait to hear more!