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Archive for July, 2012

The Dangers Of Assuming The Status Quo Is Right

Posted by Ray PoynterTuesday, July 31, 2012, 7:47 am 8 Comments
Research is on the edge of a revolution in the way it conducts its business. Key changes include: research communities, mobile devices, social media, and Big Data. Research needs to work out what these new strands can add to the mix, rather than trying to fit them to some hypothetical and outdated model of what research is and how it should be evaluated.
This was posted under category: Behavioral Economics, Best Practices, Big Data, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Research, State of the Industry, Technology Tags: , , , , , , , , , , , , , , , , , ,

Revisting 8 Things I Would Do if I Were a Market Research Company

Posted by Jason AndersonMonday, July 30, 2012, 12:44 pm 9 Comments
I won’t be shy about this: I left MRMW feeling rather vindicated. Two days of excellent speakers, one by one, reinforced each of the points I made previously in my 8 Things I Would Do if I Were a Market Research Company post. Here is what I heard and what I think it means today.
This was posted under category: Big Data, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry Trends, Market Research Techniques, Mobile, Online Research, Technology Tags: , , , , , , , , , , ,

Gongos Research Mourns the Loss of Founder & CEO John Gongos

Posted by Leonard MurphyThursday, July 26, 2012, 12:10 pm 1 Comment
Gongos Research is deeply saddened to announce the sudden passing of John Gongos, its beloved founder and CEO, on the morning of July 25, 2012.
This was posted under category: Business Leadership, General Information, Market Research in the News, State of the Industry

We need more contrarians and curmudgeons!

Posted by Ray PoynterWednesday, July 25, 2012, 12:11 pm 6 Comments
Conferences have become so specialized that only the faithful are likely to attend. Are we missing out on important debates?
This was posted under category: Association News, Best Practices, Events, State of the Industry

Research Innovation During Disruptive Change: 10 Key Takeaways From Market Research in the Mobile World

Posted by Leonard MurphyTuesday, July 24, 2012, 11:27 am 7 Comments
Now that a few days have passed and I've had an opportunity to decompress and think about the MRMW conference in it's entirety, I thought I'd share what the main takeaways were for me. Here are my Top 10.
This was posted under category: Association News, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Experience, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Research in the Mobile World: Recap, Blogs, & Photos

Posted by Leonard MurphyMonday, July 23, 2012, 15:32 pm 4 Comments
MRMW had over 300 attendees from both sides of the table. Here's a recap of real-time blogging and photos from the event.
This was posted under category: Digital Marketing, Events, Industry Trends, Market Research in the Mobile World, Market Research in the News, Mobile Research, Online Research, State of the Industry Tags: ,

Jeffrey Hennings’s #MRX Top Ten: Social Media Best Practices, Trends & Complaints

Posted by Jeffrey HenningMonday, July 23, 2012, 6:40 am No Comments
Of the 1520 unique links shared on the Twitter #MRX community in the past two weeks, here are 10 of the most re-tweeted.
This was posted under category: Events, Market Research in the News, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry Tags:

MRMW: Kids in a candy store

Posted by Reg BakerThursday, July 19, 2012, 10:26 am No Comments
At MRMW, the constant stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them?
This was posted under category: Events, Market Research in the Mobile World, Mobile Research Tags: ,

Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX

Posted by Annie PettitThursday, July 19, 2012, 9:22 am 5 Comments
Welcome to this series of live blogs from the Market Research in the Mobile World Conference in Cincinnati. With so many sessions, I’m only blogging about a few sessions each day. All posts appear within minutes after the speaker has finished. Any errors, omissions, or silly side comments are my own. I’ll also be providing end of day summary blog posts for Esomar so keep your eyes peeled for those as well.
This was posted under category: Blogs, Co-creation, Events, General Information, Market Research in the Mobile World, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: ,