Research is on the edge of a revolution in the way it conducts its business. Key changes include: research communities, mobile devices, social media, and Big Data. Research needs to work out what these new strands can add to the mix, rather than trying to fit them to some hypothetical and outdated model of what research is and how it should be evaluated. Continue reading »

I won’t be shy about this: I left MRMW feeling rather vindicated. Two days of excellent speakers, one by one, reinforced each of the points I made previously in my 8 Things I Would Do if I Were a Market Research Company post. Here is what I heard and what I think it means today. Continue reading »

Imagining a sunset on Pluto is difficult due to our incomplete knowledge. Why do we ask respondents questions we know they can’t answer? Here are seven tips to avoid doing that. Continue reading »

Gongos Research is deeply saddened to announce the sudden passing of John Gongos, its beloved founder and CEO, on the morning of July 25, 2012. Continue reading »

Conferences have become so specialized that only the faithful are likely to attend. Are we missing out on important debates? Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »

MRMW had over 300 attendees from both sides of the table. Here’s a recap of real-time blogging and photos from the event. Continue reading »

Of the 1520 unique links shared on the Twitter #MRX community in the past two weeks, here are 10 of the most re-tweeted. Continue reading »

At MRMW, the constant stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them? Continue reading »

Welcome to this series of live blogs from the Market Research in the Mobile World Conference in Cincinnati. With so many sessions, I’m only blogging about a few sessions each day. All posts appear within minutes after the speaker has finished. Any errors, omissions, or silly side comments are my own. I’ll also be providing end of day summary blog posts for Esomar so keep your eyes peeled for those as well. Continue reading »