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Archive for September, 2012

Dueling Keynotes: How Two ESOMAR Speakers Reveal Very Different Takes on Technology

Posted by Kathryn KorostoffFriday, September 28, 2012, 7:58 am 1 Comment
Who, how and why people learn is fundamentally changing due to economic and technological factors. At ESOMAR Congress we heard two very diffeent views on what this might mean for our industry and society as a whole.
This was posted under category: Association News, Business Leadership, Events, General Information, Human Capital, Industry Trends, Social Media, State of the Industry, Strategy, Technology, Trends Tags: , , , , , , , , ,

Taking Care of Retailers In A Manufacturer Focused Research World

Posted by Ruben AlcarazThursday, September 27, 2012, 7:20 am 1 Comment
Gone are the days where consumer opinion and behavior could only be gained from surveys, focus groups or syndicated panels. Retailers are looking inward to gain further insights into their own business and customers. What does this change mean?
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , ,

Leaping The Disruption Chasm

Posted by David RabjohnsTuesday, September 25, 2012, 7:19 am 7 Comments
Every so often an industry-changing chasm opens up in your path. Just like an unexpected earthquake, you have to quickly decide if you are going to bravely leap across before it gets too wide or totter and fall.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , ,

What Value Does Disintermediation Bring Without Expertise?

Posted by Edward AppletonThursday, September 20, 2012, 6:49 am 8 Comments
DIY MR is a powerful tool, but a potentially dangerous one - a bit like a chemistry kit that can be bought in a department store. Instructions are needed, as are cautions about the possible dangers and consequences.
This was posted under category: Best Practices, Contributors, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Online Research, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , ,

ESOMAR Congress Was A Pivotal Event For MR

Posted by Leonard MurphyTuesday, September 18, 2012, 7:23 am 24 Comments
There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry.
This was posted under category: Association News, Associations, Behavioral Economics, Big Data, Branding, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Economic Trends, Emerging Techniques, Events, Gamification, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,