http://www.greenbookblog.org/2012/09/06/why-consumer-is-king-moving-with-our-mobile-market/ Charting the Future of Market Research Sat, 18 May 2013 11:06:02 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.greenbookblog.org/2012/09/06/why-consumer-is-king-moving-with-our-mobile-market/#comment-406552 Veronica Wed, 12 Sep 2012 05:46:37 +0000 http://www.greenbookblog.org/?p=7295#comment-406552 I think what’s interesting with mobile surveys is not so much moving online surveys to mobile devices, but how mobiles can capture data in new ways. Things like picture surveys could be such a powerful tool for market researchers, if harnessed correctly. Integration of features like this into the gamification of mobile surveys and the result could be more engaging surveys with much higher response rates. Perhaps using mobile surveys to supplement online surveys is the way to go for now, as conducting mobile research still needs some refinement?

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