Comments on: ESOMAR Congress Day 1: A Client Side Highlights Reel http://www.greenbookblog.org/2012/09/11/esomar-congress-day-1-a-client-side-highlights-reel/ Charting the Future of Market Research Mon, 20 May 2013 12:14:27 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Patricio Pagani http://www.greenbookblog.org/2012/09/11/esomar-congress-day-1-a-client-side-highlights-reel/#comment-416842 Patricio Pagani Thu, 20 Sep 2012 14:33:58 +0000 http://www.greenbookblog.org/?p=7334#comment-416842 Hey June,
Thanks for your feedback. We knew the format would be controversial, but we decided that we wanted to give the audience enough of a ‘taste’ of what they would find inside the paper to make them want to read it. Our paper was extremely technical and would have typically made for a boring presentation (sample sizes, weighting, etc) and we hoped that people that care about those issues will go to the paper, which got nominated to best paper overall by the judges.

We received plenty of good feedback on the presentation, mostly along the lines of the ‘best presentation they’ve ever seen’. For the most part people said they were keen on reading the paper. However, we’ll take it on the chin, as they say and try harder next time.
Feedback is always appreciated.
ciao.
Patricio

]]> By: ESOMAR Congress Was A Pivotal Event For MR | GreenBook http://www.greenbookblog.org/2012/09/11/esomar-congress-day-1-a-client-side-highlights-reel/#comment-414333 ESOMAR Congress Was A Pivotal Event For MR | GreenBook Tue, 18 Sep 2012 12:08:34 +0000 http://www.greenbookblog.org/?p=7334#comment-414333 [...] of the conference, our own client-side blogger June WestHolland shared her perspective of Day 1 here. ESOMAR has extensive coverage via multiple bloggers on the RW Connect site here and Jon Puleston [...]

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