Comments on: Get Into Their Shoes Before Getting Into Their Minds http://www.greenbookblog.org/2012/09/21/get-into-their-shoes-before-getting-into-their-minds/ Charting the Future of Market Research Sun, 19 May 2013 16:35:10 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Ron Sellers http://www.greenbookblog.org/2012/09/21/get-into-their-shoes-before-getting-into-their-minds/#comment-434220 Ron Sellers Fri, 05 Oct 2012 16:45:38 +0000 http://www.greenbookblog.org/?p=7384#comment-434220 Lucy, it’s always great to hear from someone in the non-profit sector who is doing research. I’ve specialized in research for non-profits during my career, so it’s always a pleasure to hear from someone else in the sector who values consumer insights. Thanks for your comment!

]]> By: Get Into Their Shoes Before Getting Into Their Minds « National-Express2011 http://www.greenbookblog.org/2012/09/21/get-into-their-shoes-before-getting-into-their-minds/#comment-428832 Get Into Their Shoes Before Getting Into Their Minds « National-Express2011 Mon, 01 Oct 2012 00:21:38 +0000 http://www.greenbookblog.org/?p=7384#comment-428832 [...] on http://www.greenbookblog.org Sharen mit:TwitterFacebookTumblrPinterestEmailMoreLinkedInLike this:LikeBe the first to like [...]

]]> By: Lucy Holmes http://www.greenbookblog.org/2012/09/21/get-into-their-shoes-before-getting-into-their-minds/#comment-423542 Lucy Holmes Wed, 26 Sep 2012 08:26:30 +0000 http://www.greenbookblog.org/?p=7384#comment-423542 I work for a charity, and every year we conduct a telephone survey with our service users. I find a good way of testing it (every year before go-live) is to ask our helpline call-takers to do it as respondents. Not only does it mean several eyes have seen it, but the call-takers know our respondents really well, so they can play the part more realistically than I. It only takes them 10 minutes each, but it’s so reassuring for me that the survey flows well, makes sense, allows appropriate answers, does not offend, and is the right length.

]]> By: Ruben Alcaraz http://www.greenbookblog.org/2012/09/21/get-into-their-shoes-before-getting-into-their-minds/#comment-419305 Ruben Alcaraz Sat, 22 Sep 2012 16:38:55 +0000 http://www.greenbookblog.org/?p=7384#comment-419305 Ron

Great article!

I am also a believer of going through what respondents will go through as much as possible. Also, your reco is very valid as sometimes the devil is in the details and simple things as wording, sequence. length or skip patterns can yield really bias results.

]]> By: Angry_MR_Client - the only #mrx person you need to follow on Twitter - Ansr.io http://www.greenbookblog.org/2012/09/21/get-into-their-shoes-before-getting-into-their-minds/#comment-418171 Angry_MR_Client - the only #mrx person you need to follow on Twitter - Ansr.io Fri, 21 Sep 2012 15:55:36 +0000 http://www.greenbookblog.org/?p=7384#comment-418171 [...] a sidenote, Ron Sellers’ “Get Into Their Shoes Before Getting Into Their Minds” is a great post on that [...]

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