Announcing GRIT 2012: A New Approach To Understanding Research Transformation
It’s time for the next phase of the GreenBook Research Industry Trends Study! If you want to cut to the chase, here is the link:
http://www.globaltestmarket.com/survey/s.phtml?sn=235199&lang=E&secid=ca243f&tid=greenbook
In its 11th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, ARIA, BAQMaR, MRIA, IMRS, NewMR, The Research Club, and NGMR have joined GreenBook as industry partners.
We are also thrilled to have a stellar list of research partners including GMI, Google Consumer Surveys, Gen2 Advisors, Q Research Software, Dollywagon, OdinText, Decooda, AYTM, Second Prism, and the Insight Innovation Forum.
All of our partners have contributed significant time, energy, and resources to the GRIT effort and deserve a big THANK YOU for their support.
Click here to participate in the survey – we anticipate it taking about 15 minutes to complete (we’re working on the length issue, but haven’t solved that conundrum yet!). As a thank you, you will receive a full version of the GRIT report when it is published in November as well as access to the data in multiple forms. You’ll also receive an exclusive invitation to a series of webinars as the analysts talk through the findings and implications.
As always, the GRIT study promises unparalleled insights into how research buyers and providers are adapting to the current economy, to emerging technologies, and to the winds of change buffeting our profession and our industry.
The core focus of the GRIT study is to get a glimpse of what our industry will look like in the future. Will we even recognize it as market research? Who will be the change agents, and what new players will we be competing against? We can’t fully answer such questions (yet) but we do get tantalizing hints in the results of this ongoing study. GRIT enables an outline and direction of the future to emerge so that we can make some educated projections.
We know that the research professional is under immense pressure to deliver value and measurable business impact. We see new technologies and research models less bound by traditional precepts of best practices gaining traction. We see new models of human capital emerging that have a broad impact on the future of both suppliers and client organizations.
GRIT is the vehicle that we use to quantify these trends and share the information with the research industry so that we can all adapt and thrive.
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