Comments on: Announcing GRIT 2012: A New Approach To Understanding Research Transformation http://www.greenbookblog.org/2012/09/27/announcing-grit-2012-a-new-approach-to-understanding-research-transformation/ Charting the Future of Market Research Sun, 19 May 2013 16:35:10 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Sebastian http://www.greenbookblog.org/2012/09/27/announcing-grit-2012-a-new-approach-to-understanding-research-transformation/#comment-472500 Sebastian Sun, 04 Nov 2012 07:13:13 +0000 http://www.greenbookblog.org/?p=7395#comment-472500 I must agree with Mike, even though I took the interactive version.

The survey is just TOO D##N LONG!

Just because people are willing to help and give their feedback, doesn’t mean that you need to squeeze any bit of information that they have.

I hope that for your paying customers you are preparing shorter surveys, that will still have a living respondent at the end of them…

]]> By: Matt http://www.greenbookblog.org/2012/09/27/announcing-grit-2012-a-new-approach-to-understanding-research-transformation/#comment-432397 Matt Thu, 04 Oct 2012 02:32:28 +0000 http://www.greenbookblog.org/?p=7395#comment-432397 Just finished the survey and thought the interactive version would awesome. Now to work some of those elements into my studies…

Can’t wait to read the report!

]]> By: Mike http://www.greenbookblog.org/2012/09/27/announcing-grit-2012-a-new-approach-to-understanding-research-transformation/#comment-432151 Mike Wed, 03 Oct 2012 21:33:48 +0000 http://www.greenbookblog.org/?p=7395#comment-432151 Will do. I took the standard version. Glad to hear most people avoided the version I’m talking about.

I’ll try the interactive version.

]]> By: Leonard Murphy http://www.greenbookblog.org/2012/09/27/announcing-grit-2012-a-new-approach-to-understanding-research-transformation/#comment-432145 Leonard Murphy Wed, 03 Oct 2012 21:30:37 +0000 http://www.greenbookblog.org/?p=7395#comment-432145 Well, thanks for the feedback Mike, but I have to admit to being surprised. What version of the study did you take; the interactive or the standard? I have a very hard time imagining anyone who took the interactive version having the experience or view you are describing. In fact, the overwhelming feedback from participants is just the opposite with the vast majority praising the design, interface, and experience as being truly exceptional, even pleasurable.

If it was the standard version, which was there solely for the very small percentage of the sample universe with compatibility issues due to OS, browser, or device well I would tend to agree; it is plain old HTML survey and is long, boring, and unexceptional. We have close to 1000 completes right now, and only about 15 have been on that version thankfully.

Please email me your screenshots; I’d love to see them so we can determine why your experience was so radically different from everyone else.

]]> By: Mike http://www.greenbookblog.org/2012/09/27/announcing-grit-2012-a-new-approach-to-understanding-research-transformation/#comment-432130 Mike Wed, 03 Oct 2012 21:15:39 +0000 http://www.greenbookblog.org/?p=7395#comment-432130 I’m embarrassed that the market research industry is running such a LOW quality survey for GRIT 2012.

There are spelling mistakes (I took screen shots in case you want to see them), the user experience is terrible, questions are worded poorly and the survey is far too long (without any warning).

What’s the problem with the market research industry? This survey is a great example of all that is wrong. It’s outdated. Users clearly haven’t been considered. It looks unprofessional.

Overall, it’s just embarrassing.

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