Comments on: Will Market Research Still Exist In 20 Years?

By: Car dealers austin tx

Car dealers austin tx — Fri, 12 Oct 2012 12:15:22 +0000

I think market research plays a significant role when it comes to forming the right business strategy and reaching the target market. It will always remain a part of business.

By: Chris Robinson

Chris Robinson — Wed, 10 Oct 2012 01:44:59 +0000

As long as management needs to know “why” then MR will always be needed. Big data will not answer why, just how, what and when. The major argument of behavioural economist like Kahneman and Tversky is that the “why” is the key. Looking at transactions and demographics and other indicators will never explain real decision making. You might be able to infer from patterns in data, but when the business results start to look uninteresting, as they will, management will soon ask “why?”

By: Leonard Murphy

Leonard Murphy — Mon, 08 Oct 2012 19:07:02 +0000

Agreed 100% Edward, thanks! And I think the days of “methodological navel gazing” is quickly approaching, perhaps far faster than we think!

By: edward04

edward04 — Fri, 05 Oct 2012 20:05:45 +0000

I have no idea what methodologies will have traction in 20 years time. I suspect fads will come and go. From the Client-side perpsctive, there’s a consistent, and somewhat distubring perspective gap: MR will continue to thrive ONLY if it can contribute to a business decision in a clear and measurable form. Methodologies are a means to an end, and the options are increasing by the month, it seems. Because technology moves fast, and IP is a complicated issue (witnes Samsung vs Apple) I suspec that the notion of a USP wll prove elusive, and even new techniques will be rapidly re-engineered and sold at different price points. If MR is to thrive, then we have to step up and add business impact value that ohers don’t give; the perceptual value of this needs to be captured. The ivory tower needs to be sales conscious at the very least. One day, methodological discussions will be synonomous with navel gazing. Seems like we’re not there yet though.

By: What is the future of PLM research? « Daily PLM Think Tank Blog

What is the future of PLM research? « Daily PLM Think Tank Blog — Thu, 04 Oct 2012 03:23:33 +0000

[...] of the articles I read few days ago, came to my mind. Navigate to the following link to read the article – Will Market Research Still Exist in 20 years? by Ben Leet. The topic is [...]